Essay: The Features of a Good literature Review A literature review discusses published information in a particular subject in a critical and thorough manner. It may be placed at the beginning of a research paper or it may be an entire paper by itself‚ frequently the first phase of a large research. It enables one to know that they are on the right path on that specific research. There are several features of a Good Literature Review that crafts it into making a comprehensive and effective piece
Premium Writing Essay Fiction
Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
Premium Brand
Portfolio management Portfolio management is the professional management of various securities (shares‚ bonds and other securities) and assets (e.g.‚ real estate) in order to meet specified investment goals for the benefit of the investors. Investors may be institutions (insurance companies‚ pension funds‚ corporations‚ charities‚ educational establishments etc.) or private investors (both directly via investment contracts and more commonly via collective investment schemes e.g. mutual funds or exchange-traded
Premium Risk Risk management Investment
ICE CREAM IN AUSTRALIA 24 Dec 2014 HEADLINES Ice cream grows by 3% in value terms in 2014 and marginally slips in volume terms Two consecutive hot summers revives ice cream Frozen yoghurt records the fastest current value growth of 12% in 2014 Unit prices of ice cream rise from A$7.02/kg in 2013 up to A$7.29/kg in 2014 Unilever Australia Ltd retains its leadership with 31% value share in 2014 Ice cream is expected to continue its strong growth with a value CAGR of 2% at constant 2014 prices over
Premium Ice cream
publications‚ conferences and academic literature. There are two sides of the use of technology in hotels: “back of house” systems (property management systems‚ revenue management systems‚ internal control instruments etc.) and technology that is used directly and mainly by the consumers. The following review aims to put the current technological state‚ future trends and most pressing issues of the hotel and hospitality industry into perspective. II Literature review The newest trends in the hospitality
Premium Hotel Hospitality industry
1 The Fairness of Fair Value: SFAS 157‚ Irving Fisher and GECON Paulo Roberto B. Lustosa Professor ‚ University of Brasilia Abstract Fair value measurement is increasingly spreading in accounting standards. In February/2010‚ it was present in 61 FASB pronouncements. Such diffusion led to the issuance of SFAS 157 Fair Value Measurements‚ in which many prior definitions and measurement requirements‚ presented in other pronouncements‚ were replaced by a single standard on this subject. But the expansion
Premium Economics Asset Generally Accepted Accounting Principles
Business review demonstrates that there are a few investigations of components or factors that impact the business performance of telecommunication companies in the region. However‚ there is no effort at a comprehensive study of the telecommunication organisation in Malaysia. Thus‚ this study endeavours to discuss and dedicates to critical assessment and evaluation of business performance of Digi Telecommunications. The review of related literature is fundamental in order to provide a comprehension
Premium Strategic management Porter five forces analysis Complementors
Strategic Marketing Concepts 2012 Literature Review Lecturer: Fiona Browne Topic & Industry: Factors influencing effective advertising in the sports industry Name: James Logue Student Number: P09011581 Signed: Date: of November 2012 Executive Summary: Football isn ’t a matter of life and death. It ’s more important than that (Bill Shankly‚ former manager‚ Liverpool FC). Pick up a newspaper‚ any newspaper and count the pages given over to reporting‚ advertising
Premium Advertising Marketing
What Makes a Person Violent: Literature Review Since the beginning of the human race‚ domestic violence has been present. However‚ it was not until recent centuries that people began to look at it as a crime. To many people‚ in many cultures‚ domestic violence was seen as not only acceptable‚ but necessary in some situations. In a study conducted by Hines and Saudino (2002)‚ domestic violence in close‚ intimate relationships is a country wide problem within the United States. The last nationally
Premium Domestic violence Violence Child abuse
Wendy Smith Literature Review and Appraisal of Evidence Weber State University Literature Review and Appraisal of Evidence PICO Question: For pregnant women considering breastfeeding (P)‚ does a prenatal breastfeeding course (I)‚ as compared to not attending a prenatal breastfeeding course (C) affect the length of exclusive and successful breastfeeding (O)? Part I: Identification of Research Evidence Article #1: Shu-Shan‚ L.‚ Li-Yin‚ C.‚ Chen-Jei‚ T.‚ & Ching-Fang‚ L. (2008). Effectiveness of a
Premium Childbirth Statistical significance Pregnancy