CHAPTER 2 LITERATURE REVIEW 2.1 Introduction The concept of employee performance In textile industry‚ quality is closely related to employee performance .An essential feature of any successful factory is motivated employee. Therefore the performance of an employee towards his or her place of work and the extent to which an employer‚ owner or manager is able to motivate employees may have a direct effect on the quality of those products. One most important challenge facing managers is the creation
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Literature Review on Marketing This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix
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. Literature review: A literature review discusses published information in a particular subject area‚ and sometimes information in a particular subject area within a certain time period. A literature review can be just a simple summary of the sources‚ but it usually has an organizational pattern and combines both summary and synthesis. A summary is a recap of the important information of the source‚ but a synthesis is a re-organization‚ or a reshuffling‚ of that information. It might give a new
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A review of the literature is an essential part of an academic research project. A review is a careful examination of a body of literature pointing to a good research and writing which is guided by a relevant literature. In view of this‚ this paper discusses the importance of conducting a literature review. Literature review is a written and systematic summary of the research which is conducted on a particular topic. It summarizes the background and context of the research. Literature review analyzes
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Introduction EQUITY SHARES DEFINITION Securities representing equity ownership in a corporation‚ providing voting rights‚ and entitling the holder to a share of the company’s success through dividends and/or capital appreciation. In the event of liquidation‚ common shareholders have rights to a company’s assets only after bondholders‚ other debt holders‚ and preferred shareholders have been satisfied. Typically‚ common shareholders receive one vote per share to elect the company’s
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Porters Five Forces of the Retail Industry I. Supplier Power The bargaining power of Suppliers is relatively low. There is a high competition between suppliers which means that their ability to raise prices or reduce quantity is very low. Suppliers include both domestic and international manufacturers and because many retail products are standardized‚ retailers have low switching costs which make the supplier power low. Larger retailers have power over their suppliers because they can threaten
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Literature Review From the the Encarta encyclopaedia 2010 Water pollution is any chemical‚ physical or biological change in the quality of water that has a harmful effect on any living thing that drinks or uses or lives in it. Dr. Shachin Cartlon (2009) states Water pollution occurs when a body of water is adversely affected due to the addition of large amounts of materials to the water. The sources of water pollution are categorized as being a point source or a non-source point of pollution
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Literature Review of XBRL Group 14： Literature Review of XBRL Z Abstract XBRL (eXtensible Business Reporting Language) is a standard XML reporting language to enhance the efficiency‚ reliability and accuracy of financial reporting. Since its foundation in 1998‚ XBRL has been developing rapidly in the world. This paper teases out and discusses the literature researches of XBRL from 6 aspects: the production bases of XBRL‚ the effect of XBRL‚ the classification criteria
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individually. However‚ research in the assessment of how effective leadership influences customer satisfaction is difficult to locate. This should be an area well researched as customer satisfaction can be an area of great competitive advantage within most industries. It has been shown that effective leadership‚ if influenced throughout the hierarchical chain of an organization‚ can have a great effect on customer satisfaction. As effective leadership empowers employees to achieve a high level of customer service
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REVIEW OF LITERATURE CUSTOMER SATISFACTION Customer Satisfaction‚ a business term‚ is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard.In a competitive marketplace where businesses compete for customers‚ customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.There is
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