e3journals.org/JBME © 2010 E3 Journals Review Strategic Marketing Management of Oil and Gas Industry: A Review of Literature Akinyele‚ Samuel Taiwo School of Business Studies‚ Covenant University‚Ota-Nigeria. akinsamolu2000@yahoo.com Accepted 27 September 2010 The purpose of this paper is to review the literature on strategic marketing management. This study adopted an expost facto research methodology to examine the strategic marketing management literature in an attempt to attain their desired
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siht taht noitartsnomed dna ‚sdohtem fo noitceles eht ‚cipot eht ot hcaorppa ralucitrap eht yfitsuj ot erutaretil eht ni saedi eht fo esu eht ‚sdrow rehto ni ;sisehtnys dna sisylana evitceffe dna ‚ytiverb dna ytiralc ‚ycnetsisnoc dna ruogir ‚htped dna htdaerb etairporppa snaem ytilauQ .seihpargoilbib detat -onna desiugsid ylniht ylno era ‚tcaf ni ‚sweiver ynaM .ylbaredisnoc seirav eseht fo ytilauq eht ‚erutaretil eht fo sweiver dellac era tahw ecudorp od stneduts hcraeser hguohtla ‚ecitcarp nI .enod
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The Marketing Review‚ 2002‚ 2‚ 319-355 www.themarketingreview.com Pachauri Moneesha Pachauri1 Nottingham University Business School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article‚ a set of dimensions can be identified in the literature‚ which can be
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Literature Review on Strategic Management with Emphasis on Porter’s Theories as Applied in Current Decision Making Abstract This review provides an overview of a few of the key topics that have defined the strategic management field since the later twentieth century. Strategic planning‚ strategic planning frameworks and strategy implementation issues are discussed both from a historical and modern perspective. Michael Porter’s frameworks and generic strategy provide an excellent backdrop
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Understaffing in Retail Stores: Drivers and Consequences Vidya Mani Smeal College of Business‚ Pennsylvania State University‚ State College‚ PA 16802 vmani@psu.edu Saravanan Kesavan Kenan-Flagler Business School‚ University of North Carolina at Chapel Hill‚ Chapel Hill‚ NC 27599 skesavan@unc.edu Jayashankar M. Swaminathan Kenan-Flagler Business School‚ University of North Carolina at Chapel Hill‚ Chapel Hill‚ NC 27599 msj@unc.edu September 22‚ 2011 Abstract In this paper we study
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Literature Review Hospitality Industry relates many sources with customer interactions and relationships. In the oligopoly market‚ numerous businesses have had entered‚ failed and exit the competition. In this assignment‚ literature regarding customer service in hospitality will be reviewed to analyze the relationship with customers. Further‚ it describes how customer perceptions play a great impact on businesses‚ which then lead to customer satisfaction and to certain extent‚ customer loyalty.
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2015-1 GEN4107 Research Methods Dr. A. Imboden and Dr. R. Lewis Literature review Statement of authorship I certify that this dissertation is my own work and contains no material that has been accepted for the award of any degree or diploma in any institute‚ college or university. Moreover‚ to the best of my knowledge and belief‚ it contains no material previously published or written by another person‚ except where due reference is made in the text of the dissertation. Signed
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What Treatment does the Military recommend and utilize for the Treatment of Post-Traumatic Stress Disorder? What Treatment does the Military Recommend and Utilize for the Treatment of Post-Traumatic Stress Disorder? Throughout the history of the United States military there is one constant - war. Time after time we have sent men and women into battle‚ and unfortunately‚ often a different person returns home. Many of these soldiers who deploy overseas to serve their country and
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Labour Issues in India - brief overview Absenteeism and Labour Turnover For many industries‚ lack of trained labour force is a problem. However‚ these problems are compounded by the fact that there are multitudes of unemployed potential labourers who‚ however‚ do not have the adequate skills for the job. Additionally‚ many do not also have the means to market themselves‚ or to make themselves available for jobs. Hence‚ lack of availability of labour is not merely a demand-supply problem‚ it
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PHILIPPINE GOVT TO USE CENTRAL PAYROLL SYSTEM By Adrienne Valdez | 2 October 2011 Department of Budget and Management (DBM) Secretary‚ Florencio Abad‚ recently announced a central payroll system‚ included in the national payment portal to be launched next year. Under the national payment portal‚ the DBM will eventually take over the distribution of salary of government employees‚ while the specific government agency is tasked only to prepare its employees’ payroll. “By next year‚ the National
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