Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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Problem and Review of Related Literature I. Personal Hygiene Personal Hygiene is simply the application of principles for maintaining health and personal cleanliness (Placio‚ 2003) or it means good health habits including bathing‚ washing hair‚ wearing clean clothing‚ and frequent hand washing. Poor personal habits are serious hazards in food establishments. The restaurant management team is responsible for the health and safety of our employees and customers. They must insure that restrooms
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Strategic Marketing Concepts 2012 Literature Review Lecturer: Fiona Browne Topic & Industry: Factors influencing effective advertising in the sports industry Name: James Logue Student Number: P09011581 Signed: Date: of November 2012 Executive Summary: Football isn ’t a matter of life and death. It ’s more important than that (Bill Shankly‚ former manager‚ Liverpool FC). Pick up a newspaper‚ any newspaper and count the pages given over to reporting‚ advertising
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Literature review GENERAL Fly ash is a waste product from thermal power plants where pulverized coal is used for the as per the literature review GouravHYPERLINK "http://biblioteca.universia.net/autor/Gourav‚%20K.html"‚ Studies‚ 2007. Fly ash is being utilized in the blended cements‚ additive for concrete and manufacturing of concrete blocks and bricks. Fly ash-lime-gypsum bricks are being manufactured and marketed throughout the country. The literature review on fly ash-lime-gypsum
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REVIEW OF LITERATURE T. Koshy‚ 1997‚ “Depository in the Debt Market:The Unfinished Agenda” Though the Indian capital market is over 100 years old‚ it continues mainly as a market for equity related products. Debt is more or less financed through banks and financial institutions‚ although in the recent past‚ financial markets are playing an increasingly significant role. Even the Government securities market essentially consists of primary issues and inter-institutional trades.However‚ due to a
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inevitable and necessary to succeed” Quiros (2014). With this truth in mind we must enhance our skills to lead people through various aspects of change. The purpose of this literature review is to identify commonalities across several articles their assumptions on the importance of change inclusive of my personal views. We will review two elements and the hindrances they present in the successful implementation of change within an organization. The two obstacles will be human adaptability and leadership
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Research reviewed. The articles utilized for this literature review provided an array of information that allowed for a greater understanding of the topic. However‚ it was difficult to find articles that addressed the topic of minority incarceration. Most of the articles explored during this phase of research lacked a focus on the issues of minority incarceration‚ and were generally accompanied by a sub topic that deviated the conversation. The articles explored also lacked fitting methods of data
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LITARTURE REVIEW Roma Mitra‚ Shankar Ravi (2008)‚ A stable and efficient banking sector is an essential precondition to increase the economic level of a country. This paper tries to model and evaluate the efficiency of 50 Indian banks. The Inefficiency can be analyzed and quantified for every evaluated unit. The aim of this paper is to estimate and compare efficiency of the banking sector in India. The analysis is supposed to verify or reject the hypothesis whether the banking sector fulfils its
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CHAPTER II Review of Related Studies and Literature 1. Related Foreign Literature This contains a collection of foreign related literature that could compare the similarities and differences with the study. Title: Production Scheduling for Manufacturing Execution System Author: Steffen Lamparter Lars Jordan Date:September 2‚2011 Today‚ first inter-organizational tracking & tracing systems facilitate timely identification and handling of disruptions along the supply chain.
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The SAS System 21:44 Wednesday‚ November 26‚ 2014 Obs date refd_1st_lag refd_1st_diff refd_1st_diff_1st_lag refd_1st_diff_2nd_lag 1 30MAR1990 . . . . 2 29JUN1990 . . . . 3 28SEP1990 . . . . 4 31DEC1990 -0.19835 0.42248 . . 5 29MAR1991 0.22413 -0.16683 0.42248 . 6 28JUN1991 0.05730 -0.20439 -0.16683 0.42248 7 30SEP1991 -0.14709 0.20291 -0.20439 -0.16683 8 31DEC1991 0.05581 -0.02545 0.20291 -0.20439 9 31MAR1992 0.03037 -0.13786 -0.02545 0
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