LITERATURE REVIEW 2.1. Concepts 2.1.1. Marketing Strategy Marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Scarce resources include monetary capital‚ human capital‚ technology‚ time. Beside‚ Marketing strategy is intimately tied with strategic planning – the process of creating a firm’s strategy. However‚ marketing strategy
Premium Marketing Marketing mix
References: Baruh‚ L. (2009). Publicized intimacies on reality television: An analysis of voyeuristic content and its contribution to the Garrett‚ D. E. (1987). The effectiveness of marketing policy boycotts: Environmental opposition to marketing Global Language Monitor. (2009‚ November 29). Top words of 2009 Goldenberg‚ J.‚ Libai‚ B.‚ Moldovan‚ S.‚ & Muller‚ E. (2007). The NPV of bad news Ito‚ M.‚ Okabe‚ D.‚ & Matsuda
Premium Twitter
References: 3. ^ Laudon‚ Kenneth C.; Laudon‚ Jane P. (2009). Management Information Systems: Managing the Digital Firm (11 ed.). Prentice Hall/CourseSmart. p. 164. 5. ^ Pant‚ S.‚ Hsu‚ C.‚ (1995)‚ Strategic Information Systems Planning: A Review‚ Information Resources Management Association International Conference‚ May 21–24‚ Atlanta.
Premium Information technology management Information systems Decision theory
LITERATURE REVIEW 1.0 Introduction The purpose of this chapter is to describe the concepts of sustainability and the important roles that institutions of higher education play in this arena. The literature review is important as it sets the context for the research and provides framework for the methodology. The general topics to be covered include: defining sustainability‚ an analysis of sustainability‚ the role that sustainability plays in higher education‚ environmental literacy‚ citizen
Premium Sustainability Higher education
3.0 LITERATURE REVIEW The system in study is a management information system which is to be used to facilitate information capturing‚ processing and storage. The following are some of the definitions of Management: • Organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of clearly defined objectives. Management is often included as a factor of production along with machines‚ materials‚ and money. According to the management
Premium Management
used by marketers to segment market. Furthermore‚ they are standard and readily available and marketers believe that consumer behaviours are highly related to these variables (as cited in Greenwell‚ Fink and Pastone‚ 2002‚ p.233). An analysis of literature suggests that‚ among psychographic variables‚ concern about health‚ food safety‚ impact on the environment and animal welfare as the
Premium Organic food Sustainable agriculture Organic farming
Chapter II Literature Reviews 2.1. Five (5)Theories of Management 2.1.1. Theories of Management-1: Dimensions of Change (Pettigrew and Whipp) The Theory of management by objective is the practice of running a company by it goal and mission. The Dimensions of change theory has three dimensions which Pettigrew and Whipp emphasized the continuous interplay between these change dimensions. The three dimensions are content‚ process‚ and context. A successful change that the company will achieve is
Premium Management
In Vitro Antifungal 1 In Vitro Antifungal Activity of Orthosiphon aristatus (Philippine Taheebo) against Candida albicans Sheenalyn R. Ching BS Biology University of the Philippines Los Banos In Vitro Antifungal 2 In Vitro Antifungal Activity of Orthosiphon aristatus (Philippine Taheebo) against Candida albicans Tabebuia impetiginosa is a one of the species of the well-known medicinal plant‚ Taheebo. It is common in Argentina
Premium Candidiasis Hydrogen peroxide
Literature review Definition of marketing strategy There are a lot of authors speak about the marketing strategy‚ the marketing strategy is very important in business‚ it can lead the firm towards attractively economic opportunities which are adapted to their imagination and know how to provide a potential to help the company grow and earn more profits (Lambin‚1997). If we want to have good marketing strategy in the firm‚ we need to understand the strategic situation confronting in an organization
Premium Marketing
Literature Review Effective body language for organizational success It is well-known that body language refers to nonverbal mode of communication. On scientific analysis‚ it has been found that the different aspects of communication comprise 55% bodily movements and gestures‚ 38% vocal tone and only 7% words or verbal communication. It is thus clear that about 93% of communication is nonverbal‚ as many times‚ words are inadequate. This shows that correct use of body language serves as an effective
Premium Nonverbal communication Communication