myopia concept to promote strategic agility. Journal of Strategic Marketing ‚ 17 (2)‚ 139-148. Len Tiu Wright‚ C. J. (2008). Marketing Myopia. Journal of Marketing Management ‚ 24 (1-2)‚ 131-134. Levitt‚ T. (1960). Marketing Myopia. Harvard Business Review ‚ 138-149. N. Craig Smith‚ M. E. (2010). The New Marketing Myopia. Journal of Public Policy & Marketing ‚ 29 (1)‚ 4-11. Ozment‚ M. L. (2000‚ November - December). Beyond Marketing Myopia: The Service of Small Railroads. Business Horizons . Philip
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A Literature Review on International Business Introduction Engaging in international business is one of the most important factors that a businessman must consider in order to gain more financial strength and stability for his company. One reason of investing to other countries provides a much larger opportunity for growth. But the success of a business also depends on choosing the right country to transact with‚ and having the ability to negotiate with that country in terms of their rules and
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David Friedman Charles Wright Dan Kalowsky John Daniel Electronic Voting Literature Review Computer scientists who have done work in‚ or are interested in‚ electronic voting all seem to agree on two things: Internet voting does not meet the requirements for public elections Currently widely-deployed voting systems need improvement Voting on the Internet using everyday PC’s offers only weak security‚ but its main disadvantages are in the areas of anonymity and protection against coercion and/or
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prosecuted and/or convicted. Most of the sample were drawn from the minority group. The study shows that sexual deviancy and anti-social orientation contribute to sex offending. The second portion of the study was comparing the sex offending treatment literature. The
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LITERATURE REVIEW Semiotics is an important concept when it comes to studying media and communications because we use signs whether it is seen‚ heard or felt in order to communicate. Umberto Eco (1975‚ p.7) defines semiotics in a broad sense that it is ‘concerned with everything that can be taken as a sign’ however it is unclear specifically what a ‘sign’ is‚ Daniel Chandler (2007‚ p2) elaborates further on Eco’s definition by stating that semiotics is ‘anything that stands for something else’.
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commitment. Therefore organizations are required to adopt a strategy to improve employees Quality of Work Life to satisfy both the organizational objectives and employee needs. Quality of work life refers to the favorableness or un-favorableness of a job environment for people. It is viewed as an alternative to the control approach of managing people. It is an approach by the management that motivates the work force. The QWL approach considers people as an “asset” to the organization rather than as “costs”
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Research on Relationship Quality of Work Life and Work Engagement Selahattin Kantena‚ ‚ ‚ Omer Sadullahb a Mehmet Akif Ersoy University‚ Zeliha Tolunay Higher School Of Applied Technology and Management‚ Burdur 15000‚ Turkey b Istanbul University‚ School Of Business‚ Istanbul 34000‚ Turkey Abstract Literature on Quality of Work Life (QWL) is limited and several studies commonly correlates with some variables but no study on QWL has associated with work engagement. This research investigates
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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Literature Review ‘Mobile marketing’ is a dynamic and cutting-edge channel of communication for marketing messages. Before evaluating whether there is a future for mobile marketing‚ it would be sensible to analyse the current literature in this area. To begin with‚ this paper will look into the growth of the mobile phone globally and how the term ‘mobile marketing’ has developed. From here‚ it is important to get an in-depth understanding of how consumers’ attitudes <TO WHAT?> contribute
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ORGANISATIONAL CHANGE MANAGEMENT Assignment 2 – Literature Review It is not the strongest of the species that survives‚ nor the most intelligent‚ but the one most responsive to change. - Charles Darwin
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