Writing a literature review The overall purpose of a literature review is to demonstrate a knowledge of the existing body of research in a particular topic area. In other words‚ it retrospectively undertakes a critical analysis of the pros and cons of existing important studies and research and shows which issues require new or further study – how the body of knowledge could be improved. As such‚ it is a useful way of arguing for new research to be done - for example‚ as part of a proposal for
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marketing communications tools have been utilised by marketers in order to achieve their objectives‚ through the provision of information to consumers about their offerings as a means of persuasion and to affect their buying behavior (Shimp & Andrews‚ 2013). As society continues to develop into the digital age‚ many studies have highlighted the effectiveness of social media as a marketing communications tool. Social media‚ although relatively new‚ is one of the many tools in which marketers can engage
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Abstract The primary role of literature review in a quantitative research study to gain information on the subject of your research question and identify unbiased and valid studies connected with your research question. For instance‚ my quantitative research question is “all other factors being equal‚ do high school students reading popular fiction achieve better Language Arts test scores than high school students reading curriculum-required fiction?” My hypothesis is that high school students
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Week 2 DQ 1: How do you define strategic planning? What are some differences between strategic and financial planning? What financial problems might an organization encounter when implementing a strategic plan? Strategic Planning is and organization plan and the direction they will take to be profitable in the future. Strategic planning consists of a company vision‚ values‚ vision and strategy to be use. In the strategic planning process organizations define their purpose and where they want
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Topic and Construct Definition This Literature Review focuses on the implementation of work -life balance policies and the effects they have on organisations. As defined by Lockwood (2003) work-life balance is “a state of equilibrium in which the demands of both a person’s job and personal life are equal.” This paper will review the consequences work life balance policies have on organisational performance‚ weighing up the cost and benefits for the organisation when introducing a work life balance
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communication. This literature review aims to highlight the process of learning English as Foreign Language as well as highlight the inhibitors for both fluency and accuracy in this process. It brings forward to limelight the ways in which EFL students can improve these two linguistics features to enhance their English oral proficiency. Acknowledgement My acknowledgement and appreciation for the guidance and direction of Professor Debbie Jefferson in the preparation of this literature review. I recognize
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analysis techniques • Evaluating and referencing sources • Presenting research results • Writing research projects Assessment Learning outcome 1‚ weighting: 25%: Students are required to investigate and critically evaluate research methods and tools applicable in a hospitality and tourism management context. Students should give their results as a presentation. Students should submit hard copies of all presentation materials‚ (e.g. PowerPoint or similar‚ together with speaker’s notes etc)
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Tutorial 2.2 Strategic Market Planning 1.4 - Discuss the concept of balanced strategic planning and the approach outlined by the Balanced Performance Scorecard. What are the five common principles associated with implementing the balanced approach to strategic planning? The idea of having balanced strategic planning outlined by the balanced performance scorecard is to allow organizations to implement strategy rapidly and with great efficiency by integrating the measurement system with the management
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Review of Literature Grand Canyon University NRS-429V Health promotion is about promoting‚ improving‚ advancing‚ supporting‚ encouraging and placing the health status of individuals and communities higher on personal and public agendas. The goal of health promotion is to enable the people to have increase control over the aspects of their lives and to improve their health and well-being. The purpose of health promotion in nursing practice is to promote and provide information to individuals
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LITERATURE REVIEW INTRODUCTION The following information has been provided as a basis for the study we are conducting on analysing the Consumer behaviour towards the Multiplexes. The information has been extracted from research journals (ProQuest)‚ websites‚ articles‚ and blogs. This has helped us in conducting the primary research. Title: An exploratory study on customer perception about multiplexes Type of source: Journal paper Publication Details: JK journal of management technology‚ 2010
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