project? The trends in the external environment that favoured the pursuit of the Chevy Volt project are surging oil prices‚ Telsa Motors introducing their lithium ion sports car to the market‚ increasing concern for global warming which may lead to tighter regulations designed to limit carbon emissions‚ the costs of manufacturing lithium ion batteries was falling‚ and Toyota’s best selling hybrid called the Prius. The rise of oil prices leads to increased gas prices and as a result consumers demand
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mutually-beneficial Capitalization: • Today’s Market Cap is estimated at: $30.75B Tesla Employees: • Tesla currently employs over 6‚000 employees • This number is expected to double when they open their battery Giga-Factory in Reno‚ NV in 2017. According to Gov. Brian Sandoval‚ Tesla’s new battery factory is projected to have a $100B economic impact to the state of NV over the next 20 years. Income Statement A deeper look into Tesla’s Financial Status Revenue • Total Revenue increased fivefold
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It is one of the world’s most important economic sectors by revenue. The Electric car : An electric vehicle only uses a battery that drives an electric motor that turns the wheels. The electric car market : By mid-September 2015‚ over one million highway legal plug-in electric passenger cars and light utility vehicles have been sold worldwide. As of August 2015‚ the United
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PAPER FOR INTERNATIONAL MARKETING: ELECTRIC CARS BY TESLA MOTORS Submitted by: Bruks BM 236 THE TREND OF THE FUTURE: ELECTRIC CARS BY TESLA MOTORS I. SITUATIONAL ANALYSIS The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming‚ coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric
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ultracapacitors and ii) surfacing mature market conditions for conventional NiMH batteries. The first piece of information implied that it would be critical to beat the competition and be the first company to offer customers the features and benefits they demanded in the new product. That would have allowed Back Bay to gain a competitive advantage and keep existing customers (that could easily switch from the company’s conventional batteries to the company’s ultracapacitors) as well as attract new ones. The second
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previous fuel cell model‚ which is also an alternative energy vehicle‚ was not a success. However‚ all the facts surrounding the failure of the EV1 may not be available to those making the decision. It was also determined that making a large Lithium Ion battery was difficult‚ though nobody said it was impossible. Perhaps that statement was one department manager or engineer’s opinion‚ not the general consensus. 2. What trends in the external environment favored the pursuit of the Chevy Volt project
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MEMORANDUM TO: Dennis Boyle‚ Senior Project Leader and Studio Manager SUBJECT: Visor product‚ Handspring Executive Summary Handspring‚ the client‚ is asking IDEO to design Visor product in approximately 10 months. The design needs to be fully compatible and less expensive version of Palm V‚ development of which took two years. Such short development time would require IDEO to compromise on its proven development process and sacrifice the emphasis on innovation. Further more‚ Visor needs
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to recharge EVs made by competitors such as Ford Motor Co.‚ General Motors and Volkswagen. Moreover‚ supplier Bosch Automotive Service Solutions designed the new 24-kilowatt charger with an investment from BMW. The charger can recharge the lithium ion batteries in the i3‚ which has an estimated range of 72 miles on electric power‚ to about 80 percent full within half an hour. One of these chargers will cost $6‚500 for companies that partner with BMW‚ compared with about $30‚000 for current fast chargers
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comes when you look at the power source‚ in the common car an Internal Combustion Engine is used to convert fuel (generally unsustainable fossil fuels like diesel or petrol) to mechanical energy‚ the Electric Car uses electric motors powered by batteries or an onboard fuel cell. The common car with its Internal Combustion Engine has advantages and disadvantages; the cost to purchase a car with an internal combustion engine compared to an electric car is lower‚ as there is the ability to mass produce
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of manufacturing lithium ion batteries was falling‚ and competitive use of battery technology for fuel efficiency. 3. What impediments to pursuing this project do you think existed within GM? The volatility in oil prices should remain a concern as GM continues pursuing the project. However‚ the major impediment was the presence of GM senior management cognitive biases stemming from prior investments of fuel cells and the known difficulty in producing a large lithium ion battery. 4. The plan for
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