AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories‚ studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in Anand
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○촉진(promotion) -AD(광고) 매체‚ 직접적 단기적 효과 -Public Relations(PR) 간접적 장기적 효과 -Sales Promotion(판매촉진) -Personal Selling(직접 판매) 촉진의 4가지 활동을 통합 관리 하는 것 = IMC ○광고 ○가격 ○제품(product) -신제품개발 -(기존)제품관리 ○소비자행동 ○유통 -물류(physical distribution) 물적 유통(Physical Distribution)을 줄인 말로 생산자로부터 소비자까지의 물의 흐름을 가리킨다. 일반적으로 유통개념은 생산자로부터 소비자에게 재화와 서비스를 이전시키고 장소와 시간·소유의 효용을 창조하는 활동을 포함하고 있다. 이에 반해 물류는 소유의 효용을 만족시켜주는 거래를 제외한
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DISTRIBUTION MANAGEMENT 1) Distribution: Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user‚ using direct means‚ or using indirect means with intermediaries. 2) Distribution management: The management of resources and processes used to deliver a product from a production location to the point-of-sale‚including storage at warehousing locations or delivery to retail distribution points
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DISTRIBUTION MANAGEMENT CH1: MARKETING CHANNEL CONCEPTS Growing Importance of Marketing Channels: 1. Explosion of IT and E-commerce 2. Harder to gain sustainable competitive advantage through other P’s 3. Growing power of distributors (esp. retailers who act as gatekeepers of consumer markets – agents of consumers not producers) 4. Need to reduce distribution costs MC Definition: The external contactual organisation that management operates to achieve its distribution
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What is Ice Tea? The simple pleasure that tea drinkers have enjoyed with Tapal for more than 60 years gets a chilled & flavorful update this month with the new Tapal Ice Tea Lemon & Lime and Peach flavor varieties hit the shelves this month. Tapal Ice Tea is a deliciously refreshing drink made with tea‚ blended with water and fruit flavors. Ice tea is a form of cold tea often served in a glass over ice. It may or may not be sweetened. The most common flavors worldwide include lemon‚ peach and lime
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Physical distribution is a term used to describe the methods and means by which a product or a group of products are physically transferred‚ or distributed‚ from their point of production to the point at which they are made available to the final customer.(Rushton at el 2010) In other words is the set of activities concerned with efficient movement of finished goods from the end of the production operation to the consumer. Physical distribution takes place within numerous wholesaling and retailing
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Channels of Communication Types of Communication: Internal and External Need for Internal Communication Organize Decision-making Motivation Morale Reduce labour turnover Reduce abseentism Harmony Channels of Communication • Management can use one or more channels to communicate with his employees and obtain a feedback.Some experts prefer to use the phrase “lines of communication” instead of channels of communication. • We have Upward ‚ Downward‚Vertical‚ and horizontal.
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Major in Marketing Management Research Paper & Report DISTRIBUTION STRATEGY For Partial Completion of the Course Marketing 25: Marketing Management Submitted by: Claudio‚ Patrick Angelo De Belen‚ Pamela Dosalla‚ Christian Imperial‚ Graceshelle Submitted to: Mr. Abelito Quiwa‚ MBA Objectives 1. To understand the development and management of the channels in distribution and the process of goods distribution in complex‚ competitive‚ and specialized economies. 2. To distinguish
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Abstract This paper discusses the various distribution methods at the disposal of American Eagle Outfitters. It discusses product manufacture and how the products get from the manufacturers to the United States‚ and then to the American Eagle Outfitters stores. It discusses the best practices for distribution‚ as well as indirect vs. direct distribution. It shows the many direct and indirect ways that American Eagle Outfitters achieve this distribution model. Introduction Clothing is desired
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14 Designing and Managing Integrated Marketing Channe What Is a Marketing Channel? A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption. Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from the United States edition of Marketing Management‚ 14e. 14-2 Channels and Marketing Decisions Push strategy Pull strategy Copyright © 2013 Dorling Kindersley
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