THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT TO CUSTOMER SATISFACTION AND RETENTION IN PROPERTY AND CASUALTY INSURANCE BROOKE ELLEN LYTTLE Bachelor of Arts in Psychology and Criminal Justice Kent State University May‚ 2003 Submitted in partial fulfillment of requirements for the degree MASTER OF ARTS IN PSYCHOLOGY at the CLEVELAND STATE UNIVERSITY May‚ 2008 This thesis has been approved for the Department of Psychology and the College of Graduate Studies Thesis Chairperson‚ Steven
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CUSTOMER SATISFACTION ON THE PRACTICES OF THE HOTELS/INNS AND RESORTS IN THE FIRST DISTRICT OF ILOCOS SUR A Thesis Proposal Presented to The Faculty of Graduate School University of Northern Philippines Vigan City In Partial Fulfillment of the Requirements for the Degree Master of Business Administration By: VIVENCIO C. PERALTA JR. 2011-2012 CHAPTER 1 THE PROBLEM Introduction Throughout history
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HSBC‚ as a core requirement for the completion of my BBA program from North South University. My faculty advisor Mr. Bashir Hussain has also given me approval to do this particular report on the topic of “Relationship of HSBC’s Customers Involvement and their satisfaction level”. Objectives The goal is to identify the main reasons of client dissatisfaction and find its relationship with a client’s level of knowledge about the bank’s services. In order to accomplish my goal I have identified one
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Individual Research Report “Managing Operations for Customer Satisfaction and Enhanced Profitability” Introduction The role of operations management is the production of goods and services and to ensure efficiency and effectiveness in the operation process‚ that means use as little resource as needed and meet the customer requirements. Moreover‚ it is converts inputs (in the forms of materials‚ labour and energy) into outputs (in the form of goods and services) and aims to increase the
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CUSTOMER SATISFACTION FOR COLD DRINKS OF VARIOUS BRANDS __________________________________ QUANTITATIVE METHODS Submitted To:- Prof. Naval Bajpai Submitted by:- ACKNOWLEDGWMENT Before we get into the thick of the things we would like to add a few heartfelt words for the people who gave unending support right from the stage the idea of the research was conceived. We express our deep sense of gratitude & sincere thanks to those who have helped
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The Relationship between Customer Satisfaction and Brand Loyalty Abstract This study attempts to examine the impact of customer service (retail service quality and product quality) on brand loyalty. It focuses on the particular aspects of customer service: personal interaction‚ policy‚ reliability‚ and problem solving. Data will be collected through an in-person survey and an on-line survey immediately following the purchase or visit to the store or website. Another survey will be administered
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Bankinter it is necessary to look at the profitability of the customers. It is nice to have a lot of customers‚ but this does not really make sense when these customers ensure your company with losses. It is important to look at the profitability of customers in the long-term. Based on exhibit 11 in the article‚ it is possible to calculate the average consumer equity. As you can see in appendix 1‚ the total profit for new internet customers after four years for the e-collaborators channel is 377.194
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In this modern age of internet almost every progressive business have web presence‚ some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the
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THEORETICAL BACK GROUND. Market: Basically a market is a place where buyers and sellers gather exchange goods and services. A market consists of all potential customers sharing a particular need or want that might be willing a able to engage in exchange to satisfy that need or want. The size of the market depends upon the number of persons who exhibit the need have resources that interest others and are willing to offer these resources in exchange for what they want
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travel‚ as people needed places for shelter and food along the routes they travelled‚ whether by land‚ water or air. The hotel industry is‚ therefore‚ one of the oldest endeavors in the world. (Andrews‚ 2009) Owners of the hotel realized that a customer has their own demand in services and facilities‚ that is why they developed what the hotels are offering before through what are the customer’s needs. The Hotel Proprietors Act 1956 provides a clear definition of a hotel: An establishment held out
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