Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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Richard Bach made a very powerful statement in the book Illusions: The Adventures of a Reluctant Messiah that has always resonated well with his audience and it was “Rarely do members of the same family grow up under the same roof.” This concept has created the profound thought that family does not need to be related‚ and in fact you can meet members of your family in every stage of your life. When you imagine a family; race‚ age‚ and sexuality are not determining factors. However‚ a family is a
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brands like Parle G‚ Monaco‚ Hide & Seek‚ KrackJack‚ Melody‚ Fulltoss‚ Poppins‚ etc.6. Diverse product portfolio including biscuits‚ sweets and snacks7.Strong presence in rural markets8.Parle G is amongst the most sold biscuit brands in the world9.Variety of CSR activities like ‘My Green Planet’‚ ‘GoluGalata’‚ etc. | Weakness | 1.Similar products produced by many companies like marie‚ glucose biscuit‚ bourbon‚ sweet and salty crackers‚ cream biscuits‚ etc.2. Dependence on Parle G brand for most
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零售價和批發價應該訂在何水準? 2. 競爭者可能會有何反應? The main competitor of P&G has always been Colgate-Palmolive‚ which forces P&G to be number two in the Canadian market with its Downy fabric softener that obtain 12% market share. After the success of the introduction of Downy Enviro-Pak in the Europe‚ P&G’s 3 main competitors has also done the same by introduce refill versions of fabric softeners in the Europe. Canada is the next target market of P&G in trying to introduce the Downy Enviro-Pak to‚ with concerns
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world. It has grown continuously over the past 159 years‚ and the challenge is to keep growing globally over the years. Problem It became noticeably difficult for P&G be flexible and fast enough operating with hundreds of suppliers‚ 50 product categories‚ 60 plants‚ 15 distribution centers and 1000 consumers. In 1993‚ P&G conducted the study which had to help such question as: the amount of product categories that should be produced in a plant‚ the number of plants that should there be built
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Loss of oil on climb on both engines‚ Boeing 737-400‚ G-OBMM Micro-summary: This Boeing 737-400 lost nearly all the oil in both engines on climb. Event Date: 1995-02-25 at 1205 UTC Investigative Body: Aircraft Accident Investigation Board (AAIB)‚ United Kingdom Investigative Body’s Web Site: http://www.aaib.dft.gov/uk/ Note: Reprinted by kind permission of the AAIB. Cautions: 1. Accident reports can be and sometimes are revised. Be sure to consult the investigative agency for the latest version
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University of Phoenix Material Appendix G The DSM-IV The DSM-IV is an important tool for clinicians. It provides a standard for diagnoses to be standardized across psychology; however‚ the DSM-IV is not as precise for diagnosing personality disorders as some psychologists would like. Give an example of each of the following problems identified in your readings and explain how these problems could negatively affect a diagnosis. 1. Some criteria used for reaching a diagnosis cannot be
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CHAPTER 1: INTRODUCTION 1.1 Overview: Teacher leaders assume a wide range of roles to support school and student success. Whether these roles are assigned formally or shared informally‚ they build the entire school’s capacity to improve. Because teachers can lead in a variety of ways‚ many teachers can serve as leaders among their peers. Teachers help their colleagues by sharing instructional resources. These might include Web sites‚ instructional materials‚ readings‚ or other resources to use
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famous during this period was Johann Sebastian Bach. He was considered a magnificent baroque-era composer. Bach had a distinguished musical descend and took on various organist positions during the early 18th century. Bach won the post of organist at the court of the Duke Wilhelm Ernst in Weimar. He wrote many church cantatas and some of his best compositions for the organ while working for the duke. During his time at Weimar‚ Bach wrote "Toccata and Fugue in D Minor‚" one of his most popular pieces
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UNIVERSITY OF THE PHILIPPINES DILIMAN‚ EXTENSION PROGRAM IN PAMPANGA Clarkfield‚ Pampanga Little Chef’s PAPAYA MARINADE FEASIBILITY STUDY BM-108 ENTRENEURSHIP Submitted by: Amoncio‚ Roxan Carmel Gulanes‚ Arrianne Submitted to: Prof. Aries Patawaran BM 108 Entrepreneurship 13 October 2009 II. EXECUTIVE SUMMARY The Kusina Moments Inc. (KMI) is a manufacturing company producing a marinade out of papaya extract. This comes from different flavors such as classic‚ toyomansi‚
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