Live Nation Presentation: Introduction: About Live Nation Entertainment Page 1 Live Nation Entertainment is the world’s leading live entertainment and eCommerce company‚ comprised of four market leaders: Ticketmaster.com‚ Live Nation Concerts‚ Front Line Management Group and Live Nation Network. * Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites‚ with over 26 million monthly unique visitors. Established in 1976‚ Ticketmaster
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Living Large – The Case of Live Nation Executive Summary After the spun-off from the radio giant Clear Channel Communications in 2005‚ Live Nation‚ the world’s largest events and live music promoter is now preparing itself to go even bigger. Led by CEO Michael Rapino‚ Live Nation is revolutionizing the music industry from a concert business to a one-stop shop that would make every fan and artists musical ends meet. Live Nation’s arising strategy is to connect the artists to the fans in every
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Analysis LIVE NATION Profile: Live Nation Entertainment From Wikipedia‚ the free encyclopedia "Live Nation" redirects here. For its live events subsidiary‚ see Live Nation (events promoter). Live Nation Entertainment Type Public company Traded as NYSE: LYV Industry Entertainment Founded 2010 Headquarters Beverly Hills‚ California Area served Worldwide Key people • Irving Azoff (Chairman) • Michael Rapino (CEO‚ director‚ president) Products Ticketmaster Live Nation Concerts
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strategic direction for Live Nation 1. What growth strategy does Live Nation appear to be using? What competitive advantage do you think Live Nation has? The Organization adopted by Live Nation grows by using different growth strategies. First‚ backward vertical integration‚ because it became its own supplier so it can control its inputs. Indeed‚ its CEO Michael Rapino seemed unsatisfied by towering a single market‚ the concert business‚ and intended to expand using the music stars since they
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Music has always been a huge factor in my life. Not only does it serve as one of my greatest influences in the world‚ but it also defines who I am as a human being. It has helped mold me into the kind of person I am today‚ as well as the kind of person that I strive to become in the future. Music gives me the strength I need to push forward‚ to achieve my goals‚ and to believe that I have the power to change the fate of our world. Sometimes in my life‚ I just feel a rush of emotions sweeping through
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“Live Nation’s mission is to maximize the live concert experience. Our core business is producing‚ marketing and selling live concerts for artists via our global concert pipe. ..Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry’s first artist-to-fan vertically integrated concert platform.”[1] Live Nation effectively uses social networking‚ and internet based advertising as the main portion of its marketing strategy‚ which
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SUMMARY: Live Nation may be using two kinds of growth strategies;Concentration‚ which focuses in its primary line of business (in this case the musicindustry)‚ and "increasing the number of products and services offered or markets served in that primary business"(Robbins & Coulter‚ 2009)‚ and horizontal integration by combining with competitors. In 2009‚ Live Nation announced they were merging with ticketmaster to "expand into a complimentary business" (Rapino‚ 2009).With the concentration growth
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When listening to music‚ do you prefer a live sound and setting‚ or a clean studio version on a cd? Well there are many benefits to the artist on both sides‚ however‚ with benefits of financial aspects and ticket sales‚ visual experiences by the listener of the performance‚ and artistic credibility onstage‚ live performing artists have become more successful in the music industry. When an artist is out on tour‚ the fans benefit from more than just the music. When a fan buys a ticket to a concert
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Live Music vs. Recorded Music As Mark Morris addresses the people at the Midwest Arts Conference in 1998‚ he explains how deeply he feels about the importance of live performances as opposed to recorded performances. He feels that each time tickets are sold and a performance takes place it is a true miracle. In today’s world live performances are separating farther away from society and recorded performances are taking control. This needs to change. Live performances and recorded performances are
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The YouTube Effect: Live Music Festivals and Brands Dissertation submitted to MAKHANLAL CHATURVEDI NATIONAL UNIVERSITY OF JOURNALISM AND COMMUNICATION‚ BHOPAL In partial fulfilment of the requirements For the award of the Degree of MASTER OF ARTS IN Management and Marketing Communication By Joyeeta Dutta Choudhury Enrolment Number: Research Guide K Sai Prasad‚ HoD‚ Marketing Communication‚ Commits Semester IV‚ May 2014 CONVERGENCE INSTITUTE OF MEDIA MANAGEMENT AND IT
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