An analysis of the e-service literature Introduction: Recent advances in technology have created a surge in “technology-based self-service” (Dabholkar et al. 2003). Such developments are changing the way that service firms and consumers interact‚ and are raising a host of research and practice issues relating to the delivery of e-service. E-service is becoming increasingly important not only in determining the success or failure of electronic commerce (Yang et al.‚ 2001)‚ but also in providing
Premium Customer service Marketing Customer satisfaction
Food services (high) Bargaining power of suppliers: low. Food is a low cost industry; there is only a little price difference between different suppliers. The suppliers want to sell their raw material should accept the marketing price. Bargaining power of buyers: low The buyers can decide to choose a cheaper food because there is so many food service they can choose‚ the industry should establish an reasonable price. Threat of new entrants: medium People like to try new food. But if the
Premium Catering Commerce Restaurant
Lecture1 1. What do you think of Cruise Safety？ 2. What do you think of Cruise Life？ Lecture2 3. What is the advantage to develop Cruise Economy in China？ 4. What is the Challenge to develop Cruise Economy in China？ Lecture3 5. Why there is no big Cruise Company in China？ 6. How should we develop Cruise In China？ Lecture4 7. What is the Core of Cruise Products? 8. What do you think of the different product demanding of Chinese？ Lecture5 9. How can we get a cruise product in China？ 10
Premium English-language films
Strategic management: Rapino’s strategic direction for Live Nation 1. What growth strategy does Live Nation appear to be using? What competitive advantage do you think Live Nation has? The Organization adopted by Live Nation grows by using different growth strategies. First‚ backward vertical integration‚ because it became its own supplier so it can control its inputs. Indeed‚ its CEO Michael Rapino seemed unsatisfied by towering a single market‚ the concert business‚ and intended to
Premium Strategic management
SUMMARY: Live Nation may be using two kinds of growth strategies;Concentration‚ which focuses in its primary line of business (in this case the musicindustry)‚ and "increasing the number of products and services offered or markets served in that primary business"(Robbins & Coulter‚ 2009)‚ and horizontal integration by combining with competitors. In 2009‚ Live Nation announced they were merging with ticketmaster to "expand into a complimentary business" (Rapino‚ 2009).With the concentration growth
Premium Strategic management Management SWOT analysis
“Live Nation’s mission is to maximize the live concert experience. Our core business is producing‚ marketing and selling live concerts for artists via our global concert pipe. ..Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry’s first artist-to-fan vertically integrated concert platform.”[1] Live Nation effectively uses social networking‚ and internet based advertising as the main portion of its marketing strategy‚ which
Premium Marketing Music Customer service
Porter’s Five Forces Model Michael E. Porter’s five forces of competitive position model and diagrams Michael Porter’s famous Five Forces of Competitive Position model provides a simple perspective for assessing and analyzing the competitive strength and position of a corporation or business organization. New Market Entrants‚ eg: • • • • • entry ease/barriers geographical factors incumbents resistance new entrant strategy routes to market Supplier Power‚ eg: • • • • • brand reputation
Premium Strategic management Management
Michael Porter’s five forces is a model used to explore the environment in which a product or company operates Five forces analysis looks at five key areas mainly the threat of entry‚ the power of buyers‚ the power of suppliers‚ the threat of substitutes‚ and competitive rivalry. New Entrants Suppliers Industry competitors and extent of rivalry Buyers Substitutes Introduction to Porter’s 5 forces The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive
Premium Strategic management Management
Iroquois tribe are an indigenous group‚ which was made up of Six Nations in the eighteenth century‚ but is now known as the Five Nations. The Five Nations are Mohawks‚ Oneidas‚ Onondagas‚ Cayugas‚ |Senecas‚ who are presently living in New York State and southern Quebec and Ontario. The Iroquois called themselves‚ Haudenosaunee‚ which means people of the longhouse. Most families in the tribe are related through the female line. The Iroquois didn’t travel from place to place for food‚ very often
Premium Christianity God Jesus
Target’s Industry According to Michael Porter’s five forces model‚ the Target brand proves to be capable of making a high profit. Target’s industry faces several barriers to entry. First‚ Target and its current nation-wide competitors enjoy significant economies of scale. Purchasing inputs in bulk enables Target to reduce pricing in their stores. Also Target benefits from brand loyalty with their customer which makes it difficult for competitors to gain customers. Due to its high level of power
Premium Marketing Target Corporation Management