Casestudy details Title : Rewards Mela for Vijeta wholesalers of Hindustan Unilever Limited (HUL) Hindustan Unilever Limited 25-4-2007 Client name Campaign Start Date Campaign End Date Media Sector/Industries Uploaded On Uploaded By Summary : : : : : : : 5-6-2007 Field marketing Fast moving consumer goods 14-09-2007 India HUL has 12‚000 wholesalers across 900 cities and towns. The geographic spread and poor courier network in the hinterland has resulted in a huge built up liability
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It’s a good case studies quoted from the web link here (Written by Microsoft): http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000002880 Infosys Creates Cloud-Based Solution for Auto Dealers using SQL Data Services Infosys Technologies Ltd. is an IT transformation leader for its clients around the world. With over 95‚000 employees in more than 64 offices around the world‚ the company constantly searches for the best technology to help its customers meet their business
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Introduction The following case study is based on a company named SEMCO. SEMCO is best known for its industrial democracy and innovative business management policies. The objective of this case study is to analyze the transformation of SEMCO`s autocratic style of management to a decentralized‚ participatory style. Let us study in brief. History of SEMCO SEMCO‚ A Brazilian manufacturing company‚ invented by the founder’s entrepreneur son‚ Ricardo Semler‚ turning it into one of the worlds most
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Chapter 3 Target Marketing Kids Teenagers http://klixdigital.com/casestudies/walls-cornetto-ice-cream-festival/ Product Positioning Satisfies different people with its variety of flavors Justification: Since Cornetto has a wide variety of flavors it would be able to satisfy the different taste of the different customers of it. Value Proposition Today’s generations of customers are of a new batch. Expectations have gone higher than before. Things that aren’t appealing won’t
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9-511-094 REV: JUNE 13‚ 2011 SUNIL GUPTA RAY WEAVER DHARMISHTA ROOD Gro oupon n e as of On November 29‚ 2010‚ the technology industry wa buzzing with rumors o Google’s bid for Group pon‚ a two-y year-old web bsite that pro omoted daily deals offeri y ing deep dis scounts from local merch hants. Google reportedly offered at lea $3 billion‚ eclipsing a r e o ast rival $2 billion bid from Y Yahoo. And as Groupon re a esisted‚ Goog quickly rai gle ised its offer t as much as $6 billion.1 to s
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Voice over Internet Protocol 1 Voice over Internet Protocol Voice over Internet Protocol IT242 June 13‚ 2010 Voice over Internet Protocol 2 Introduction In this paper I will attempt to analyze an actual case study on Voice over Internet Protocol (VoIP). I will be giving a detailed explanation of the case study and the organization. I will include the reason the organization required a VoIP solution. I will explain how the VoIP solution helped the organization‚ and list the advantages of
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ACQUISITIONS AND EQUITY INVESTMENTS MADE BYAMAZON.COM NAME: INSTITUTION: TUTOR: COURSE TITLE: DATE: Q1. Amazon utilizes several strategies that serve to boost its venture in the global market. Multi-level electronic commerce strategy is one of the strategies used by Amazon. With this strategy‚ Amazon is able to focus on business-to-consumer relationship of itself as the company and its customers‚ business-to-business relationship between the company and its suppliers‚ and also customer-to-business
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Morgan Stanley & Co.‚ a blue-chip investment bank‚ The deal will likely lead to a new round of Wall Street combinations. The new firm will dominate Wall Street in some areas. It will become the largest mergers-and-acquisition investment banker‚ and the leading issuer of initial public offerings and other US equities. It will trail Merrill Lynch in research‚ but will be No. 5 in both mutual-fund networks and asset management. Analysts say the link-up makes sense - it combines Morgan Stanley’s
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Assignment 1. Putra International College (Troy University) Masters of Business Administration (MBA) International Marketing Lecturer / Course Coordinator: Dr. Alfred Chei Student: Sonibare Mumin Adesola Passport Number: A00966431 Date of Submission: April 25‚ 2011 Critical Analysis of Challenges Involved in Global Business: A Case Study of McDonald’s With the advent of new millennium
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BU1007: CASESTUDY: MOTION PICTURE INDUSTRY Tittle: Evaluation of the financial success of Motion Picture Industries within a year Abstract As usual Motion Picture industry is a commercial business that produces motion pictures like movies‚ documents and etc... Research has found out that more than 50 studios realize a total of 300-400 new films a year. Depending on its production the financial success of the company varies more often. So‚ a sample Data of 100 motion pictures have been collected
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