Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
Premium Brand Brand management Human skin color
References: 1. www.thehindubusinessline.com/nic/073/index.htm 2. www.coolavenues.com/know/mktg/ 3. www.indianmba.com/Faculty_Column/FC658/fc658.html 4. business.mapsofindia.com/rural-economy/state-development/marketing.html 5. www.icmrindia.org/casestudies/catalogue/Marketing/MKTG081.htm 6. www.google.com 7. www.wikipedia.com 8. www.deccanherald.com
Premium Marketing Rural economics
Contents Page Question 1.................................................................................Page 2 Question 2.................................................................................Page 3 - 6 Question 3.................................................................................Page 7 - 9 Question 4.................................................................................Page 10 - 11 Question 5.................................................................
Premium Geert Hofstede
Malaysia Telecom Brief By Ken Zita T he Malaysian government has been heavily engaged Contents in industrial policy for telecom and information Political and Economic Brief 3 technologies. Network services were liberalized in the Economy 3 early 1990s under the nationalistic and closely managed Telecom Policy Environment 5 economic policies of the former Prime Minister‚ Tun Telecom Sector Restructuring 6 Dr.Mahathir Mohamad. Mahatir’s detractors view these MCMC 9 early stages of
Premium Mobile phone Malaysia Broadband
Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
Premium Low-cost carrier Airline Southwest Airlines
in/foreign-direct-investment-inretail-sector-others-surmounting-india-napping. Soundararaj‚ J (2012): “100% FDI in Single-Brand Retail Of India- A Boon or a Bane?” International Journal of Multidisciplinary Management Studies‚ May 2012; Vol.2 Issue 5. http://icm.icfai.org/casestudies/catalogue/marketing. http://www.cci.in /pdf/surveys _reports/ India‟s _ retail_sector.pdf. Harsh Mariwala‚ Retail FDI: A Win-Win Move‚ The Economic Times‚ Delhi 30-11-2011. www.iosrjournals.org 109 | Page
Premium Retailing Shopping mall
Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors‚ you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s‚ trucks‚ commercial vehicles‚ 4×4…etc since the company began in 1945. Meanwhile‚ Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes
Premium Tata Motors
com/intuc/Aims.html (retrieved on 24 October 2008). http://www.citucentre.org/index.php (retrieved on 12 November 2008). http://www.progressenterprise.com/articles/evolution_trade_unions_India.htm (retrieved on 12 November 2008). http://www.icmrindia.org/casestudies/catalogue/Human%20Resource%20and%20Organization%20Behavior/HRM%20Practices%20at%20the%20National%20thermal%20Power%20Corporation%20(NTPC)%20in%20India.htm (retrieved on 12 November 2008). Jose‚ A. V. (1999). The Future of the Labour Movement: Some
Premium Trade union
[pic] [pic] CASESTUDY: SOLOMON ISLANDS NAME: LIZZIE IMMACULATE. TEGU ID #: S11053489 Course Code: GE302 DUE DATE: week -13- 2011 Lecturer: Dr. Tamarisi Yabaki INTRODUCTION Agricultural sector was the most important sector for the economy. It accounts for approximately 30% of the GDP. Agricultural export is a major source of export earnings and it is the main source of employment and livelihood in the rural areas
Premium Agriculture
on March 9‚ 2011 from http://www.fundinguniverse.com/company-histories/News-Corporation-Limited-Company-History.html * Graham‚ J.; Spaulding‚ R * ICMR (2004). Rupert Murdoch: The Media Mogul. Retrieved on March 17 from http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy2/BSTR102.htm * Investopedia (2011) * itTimes (2007). My Space will weiter expandieren. * Retrieved on March 11 2011 from http://www.it-times.de/news/nachricht/seite/1/datum/2007/10/15/myspace-will-weiter-international-expandieren/
Premium Rupert Murdoch News Corporation British Sky Broadcasting