CHAPTER 1- INTRODUCTION 1.1 Introduction to Catchment analysis Catchment analysis is originally a study to identify an ideal location for establishment of a new retail outlet but it can be helpful to identify potential customer base in any geographical area for existing retail outlets. This study includes study about various geo-demographic factors like occupation‚ mother tongue‚ education standard etc. and help in understanding customer preferences‚ accessibility in buying‚ purchase intentions
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References: L’Oreal USA‚ 2002‚ http://allianttech.com/Downloads/CaseStudy_AT_LOreal.pdf ICFAI‚ 2003‚ http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG062.htm Wikipedia‚ 2007‚ http://en.wikipedia.org/wiki/L ’Or%C3%A9al Nestlé S.A.‚ 2006‚ http://www.snapdata.com/Nestle_2006.pdf Euromonitor International: Company Profile‚ 2007‚ http://www.snapdata.com/Nestle_2006.pdf E-Beauty
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Agency‚ 2003a. The State of the Countryside 2003. Countryside Agency‚ 2003b. Rural economies: stepping stones to healthier futures B. Garrod et al. / Journal of Rural Studies 22 (2006) 117–128 Countryside Agency‚ 2004 http://www.countryside.gov.uk/caseStudies/Eat_the_View.asp (accessed 19 May 2004). Daly‚ H.E.‚ 1991. Steady State Economics‚ second ed. Island Press‚ Washington‚ DC. Dolli‚ N.‚ Pinfold‚ J.F.‚ 1997. Managing rural tourism businesses: financing‚ development and marketing issues English Tourism
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MP A R Munich Personal RePEc Archive A Model for the Design and Development of a Science and Technology Park in Developing Countries Sanni‚ M; Egbetokun‚ A and Siyanbola‚ W National Centre for Technology Management‚ Inderscience Publishers 2009 Online at http://mpra.ub.uni-muenchen.de/25342/ MPRA Paper No. 25342‚ posted 25. September 2010 / 13:00 A Model for the Design and Development of a Science and Technology Park in Developing Countries M. Sanni*a and A. A. Egbetokuna a
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Hoovers. Retrieved from http://www.whitepapercompany.com/pdfs/Appum-Hoovers.pdf Microsoft (2012). IT Company Improves Pre-Sales and Quality of Service with Microsoft Partner Benefit ‚ Microsoft case study. Retrieved from http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000001089 Care John (2012). The Presales-Sales Relationship‚ Mastering Technical Sales. Retrieved from http://www.masteringtechnicalsales.com/files/The_Sales_Partnership.pd Duffy Richards (2013). Sales and
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Association for Inforrnation Systems AIS Slectrnnic Library (AI$et) iir nrua*r#‚ h rto‚‚‚n.t;.* sy.ri*rrrr’Proceedings 0 Conlerence 201 LJKAcadernyfor hrftrrrnation Systen"rs 3-23-2010 MEGA-PROJECT MANAGEMENTA CASE : THE LONDON OLYA4PIC STUDYOF GAMES2Ol‚2 Sean Dodd Uniuersity EastLondon‚ oJ s.dodd@uel.ac.uk VisvaSathasivam Lambeth Council Recommended Citation Dodd‚ Seanand Sathasivam‚ Visva‚"MEGA-PROJECTMANAGEMENT: A CASE STUDY OF THE LONDON OLYMPIC GAMES 2012"
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Introduction Nonstore retailing is a form of retailing in which sales are made to consumers without using physical stores. The non-store retailers are known by medium they use to communicate with their customers‚ such as direct marketing‚ direct selling and vending machines or e-tailing. Non store retailing is patronised to time conscious consumers and consumers who can’t easily go to stores‚ or compulsive buyers. Most non-store retailers offer consumers the convenience of buying 24 hours a day seven
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Religious Tourism in Asia and the Pacific Religious Tourism in Asia and the Pacific ii Copyright © 2011‚ World Tourism Organization (UNWTO) Calle Capitán Haya‚ 42 28020 Madrid‚ Spain Religious Tourism in Asia and the Pacific ISBN-13: 978-92-844-1380-5 Published and printed by the World Tourism Organization‚ Madrid‚ Spain First printing: 2011 All rights reserved The designations employed and the presentation of material in this publication do not imply the expression of any opinions
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May 22‚ 2005‚ from http://www.findarticles.com/p/articles/mi_m0FNP/is_22_41/ai_95447094 Huey‚ J ICFAI. (2004). Wal-Mart ’s supply chain management practices. ICFAI Center for Management Research. Retrieved May 30‚ 2005‚ from http://icmr.icfai.org/casestudies/walmart%20supply%20chain%201.html Longo‚ D Kennon‚ J. (2005). Sam Walton (aka Samuel Moore Walton): Wal-Mart founder & billionaire. About.com. Retrieved May 28‚ 2005‚ from http://beginnersinvest.about.com/od/samwalton/p/aasamwalton.htm McClenahen
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This time it’s personal: from consumer to co-creator In this report 1. Executive summary 2. New consumer trends Breaching the boundaries of market segments: color-matching the chameleon consumer Brand loyalty: a double-sided global coin From mass broadcasts to self-selection: consumer communication gets personal The know-it-all‚ have-it-all consumer The consumer to partner metamorphosis 3. Implications for business Engage in dialogue with the consumer Make service personal Provide an end-to-end
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