JetBlue Airways Case 04-75-498-01 Submitted To: Professor T. Mao November 15‚ 2013 Dustin Barnier 103168582 David Gudalj 103450148 Christina Longo 103141910 Audrey Xue Weng 103699389 longof@uwindsor.ca Table of Contents Problem Identification 1 External Analysis PESTLE Analysis 1 Industry Analysis 2 Porters Five Forces Analysis 2 Market Analysis 3 Key Success Factors 3 Internal Analysis VRINE Analysis 4 Value Chain
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Solution the Question frame is:: Introduction Malaysian Airlines is a government owned flag carrier of Malaysia. It operates from its home base‚ Kuala Lumpur International Airpor and with a secondary hub at Kuching. Other than the airline‚ the group also includes aircraft maintenance‚ repair and overhaul and aircraft handling( Wikipedia) The vision of the company is to become a preferred premium carrier‚ well positioned in the Asian aviation marketplace. Even though Malaysia is relatively smaller
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Faculty of Business BTech Tourism Management Advanced Strategic Management 4 Name: Muresherwa Gift Student Number: 210226846 Lecturer: Mr. S Ohlhoff Kulula.com situation analysis Due Date: 07 June 2013 Plagiarism Declaration The work attached is my own work‚ ie. Free of plagiarism. All sources used in this work have been referenced using the Harvard for Beginners Reference system of in-text and end-of-text referencing. Signed…………………………….. Date…………/…………/………… Contents 1. 2. 3. 4. Introduction
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try new things. Venturing into the low-cost carrier industry was a risky move on his part. While low-cost carriers had been pretty much established in North America‚ Ireland and U.K‚ as well as most Europe‚ many of the airlines in Asia were still affluent‚ well-established and often‚ state-owned airlines. This risk‚ it would seem‚ paid off in the end as evident in the fact that nearly a fifth of the Asia’s airline seats are now supplied by low-cost carriers. [6] He is also one of the first CEOs to harness
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Strategic Management Assignment on "Low-Cost Carriers in India - Spice Jet’s Perspective" Q1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans. After the liberalization policy which was introduced in 1991 the Indian market witnessed the entry of privately owned airlines and LCC. By march 1994‚ the government had approved six private carriers. However‚ by 1998 many of these airlines failed. In this closure game‚ a total of IMR 10 billion of capital was
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aviation management. Burlington‚ VT: Ashgate Publishing Company. Gittell‚ J. H. (2003). The Southwest Airlines way: Using the power of relationship to achieve high performance. New York‚ NY: The McGraw-Hill Companies‚ Inc. Goh‚ M. (2005). Low cost carrier in Southeast Asia: A preliminary analysis. In W. Delfmann‚ H. Baum & S. Auerbach (Eds.)‚ Strategic management in aviation industry (pp. ). Burlington‚ VT: Ashgate Publishing Company. Heracleous‚ L.‚ Wirtz‚ J. & Johnston‚ R. (2007). Cost-effective
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University of Nottingham “The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain” James Shrager MA Corporate Strategy and Governance 1 The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain By James Shrager 2007 A
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Measuring Customer Expectations of Service Quality: case Airline Industry Logistics Master ’s thesis Ekaterina Tolpa 2012 Department of Information and Service Economy Aalto University School of Economics Measuring Customer Expectations of Service Quality: case Airline Industry Master’s Thesis Ekaterina Tolpa 06.06.2012 Information and Service Management Approved in the Department of Information and Service Economy _____________ and awarded the grade _______________ _________________________________________
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percent compared to 2009 levels (§1.15). The airline industry‚ low-cost and conventional carriers alike are taking a heavy toll from the fuel price hikes‚ which have contributed to a surge in operating costs up to twenty-nine percent(§1.15). Ryanair‚ a low-cost carrier‚ wasn’t spared by the rising operating expenses that plagued the airline industry. Nevertheless‚ Ryanair’s position as the leading low-cost carrier and its strategies has turned the unfavourable macro-environment to its advantage. In
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the east coast of the U.S. * A Singapore budget ailrline‚ Scoot‚ will begin operations this model in 2012‚ joining Malaysia’s AirAsia X and Australia’s Jetstar‚ a Qantas subsidiary‚ in flying long-haul in the region. * Transatlantic budget carrier Zoom Airlines ceased all operations because of financial difficulties in 2008. * International Lease Finance Corporation (ILFC) to lease six Airbus A330-300 aircraft to AirAsia X between 2013-2014. AirAsia X CEO aims at being the dominant market
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