marketing strategy of hotels: identification of the target market and the needs of these customers; formulation of the marketing objectives; definition of the constraints (mainly linked to the environment of the hotel); and finally‚ allocation of marketing resources. This last stage can itself be divided in four components‚ following the Marketing Mix model of McCarthy (1960): product‚ place (also called distribution)‚ promotion and price. Before the internet and online technologies‚ the distribution
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1 CHAPTER I THE PROBLEM AND REVIEW OF RELATED LITERATURE The world is continuously changing towards the advent of a high-technological lifestyle. That is why‚ man’s satisfaction level gets higher‚ as it experiences the convenience brought by automation. From here‚ the researchers strive to discover and search for more effective ways on how man can conveniently live their lives. Technology such as the use of computers and networking are some discovered means to lighten
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Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES RELATED LITERATURE Local Literature 2B marketers are spending more than 25 percent of their budgets in the development‚ delivery and promotion of content‚ according to a recent survey run by the CMO Council and NetLine. Their objectives are to drive business leads‚ influence customer markets and grow brand presence and authority. More importantly‚ 87 percent of respondents indicated that online content has a moderate to major impact (67 percent
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aim of the Airline Reservation System is to help the customers in reserving Air tickets through online. Airline Reservation Systems (ARS) used to be standalone systems. Each airline had its own system‚ disconnected from other airlines or ticket agents‚ and usable only by a designated number of airline employees. Travel agents in the 1970s pushed for access to the airlines ‘systems. Today‚ air travel information is linked‚ stored‚ and retrieved by a network of Computer Reservations Systems (CRS)‚ accessible
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the belief in right or wrong with a particular area or system. In any organization ethical issue should be followed for the achievement of business objectives. Precision air reservation system‚ ethical issues are being considered for the achievement of company goal. The following are ethical issues relating to airline reservation system Security; Information’s which are being provided by users should be secure. The system will ensure the safety of customers. All transaction activities will be secured
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CHAPTER 1 Introduction 1.1 Background of the Study Online Billing and Reservation system can help the people to perform a reservation through the use of internet. The reservation in a specific hotel or resort and paying bills can be done easily‚ no more hassles and time consuming. Using of internet access in online billing and reservation system‚ the different features of the resort can be viewed freely and easily such as amenities and function rooms‚ packages and other services. The
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immensely benefited another sector – the hotel industry. This benefit to hotel industry have led to the conception of Hotel Management. As the interaction of tourist to the hotel increased this have led to the further development of an Online Hotel Management. The website which deals with the easy online reservation of rooms in a hotel for audience who have basic computer knowledge are known as Hotel Management Website’s. Which provide an easy solution for an online customer who can now by sitting at home
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for long period. Some argue that Reservation is a political‚ social‚ economic and constitutional policy to accord justice by absorbing the SCs and STs in the social mainstream. In 1992‚ the Supreme Court ruled out that reservation quotas could not be applied in promotions of Government employees beyond 1997‚ but Parlia through the 86th Amendment bill restored the scheme of reservation for SC and ST in promotions too. The government has further given reservation to OBC ( Backward Classes) . Our Prime
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Online IMC - A brief The study starts from the premise that the specific characteristics of the internet transform the application of IMC principles from an alternative option to an absolute requirement Integrated marketing communication – the evolution of a concept The IMC approach has received almost instant recognition at the end of the 1990s‚ as a result of the existing trends to reduce the budget allocated to mass advertising campaigns and to concentrate on segmented or personalised communication
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Examination System (Unfinished) Abstract The purpose of the system is to develop Online Examination System.‚ used to test the Domain knowledge of the students‚ and employees with respect to the particular technology. The manual procedure used for conducting exam is time consuming process and error prone due to human limitations. The System purpose is to completely automate the old manual procedure of conducting exam to Online Web Based Examination System. Chapter I Introduction In modern age‚ Information
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