The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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INTRODUCTION The hospitality and tourism industry is one of the most flourishing industries in the world; thus‚ almost every country relies on the industry. The income that a country gains from the industry is almost half of its gross national product. However‚ for developed countries‚ such as the United Kingdom‚ promoting hospitality and tourism is not a problem since they are already known and well-established worldwide. On the other hand‚ for developing countries where they mostly rely on the
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Zach Powell Mr. Malarkey Ethics 11/21/14 Terrorism Terrorist acts against humanity create fear in many people. The act of terrorism violates the Catholic virtues of justice and charity‚ and creates conflict with just- war theory. Our response must be done justly for the betterment of society. Terrorism is gravely against justice and charity‚ and contrary to human dignity. There are various definitions of terrorism. According to the Harvard Review of Psychiatry it is the use of force or violence
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Globalisation and Terrorism: Impact on Global Business Environment _____________________________________________ Table of Contents EXECUTIVE SUMMARY 4 1.0 INTRODUCTION 6 2.0 CAUSE-AND-EFFECT BETWEEN GLOBALISATION & TERRORISM 7 2.1 Economic Inequality 7 2.2 Cultural Homogeneity 8 2.3 Digitization of Money 8 2.4 Volume of International Trade 9 2.5 Larger Victim Base 9 3.0 IMPACT OF TERORISM ON GLOBAL BUSINESS ENVIRONMENT 10 3.1 Movement of goods 10 3.2 Movement of
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The tourism industry has grown exponentially over the previous twenty years‚ it is now a worldwide industry‚ both in terms of tourists and host destinations‚ and ‘is no longer confined to the developed countries that traditionally provided the demand for world travel’ (Page & Connell‚ 2006‚ pp.4). World leaders have long been recognising the huge economic advantages that a booming tourism industry can bring to their nations‚ and vast amounts of money have been invested set up the infrastructure to
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Tourism can generate large amount of revenues and provide job opportunities globally. Tourism is often treated as means to develop the country and to make the country known worldwide. This leads to the construction of infrastructure and facilities which are placed in locations which has the tendency to generate revenue in conjunction to tourism. However‚ the environment‚ economy and socio-culture suffers from the acts of tourism due to the activities carried out by tourist‚ thus creating negative
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Vietnam and the Philippines. Peninsular Malaysia is connected to Singapore via causeway and a bridge. The capital is Kuala Lumpura while Putrajaya is the seat of the federal government. The population is over 28 million. Malaysia is the 43rd populated country and the 66 th largest country by the total land area in the world and land area of around 329‚847 square kilometers. The biggest cities are: Kuala Lumpur about 1‚448600 inhabitants Johor Bahru about 722200 inhabitants Ipoh about 561700 inhabitants
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What is Tourism? Tourism includes several social practices. All these have the small common characteristic that they are different and they are a ’departure ’ from normal life. These characteristics help us to define tourism‚ which according to the W.T.O (World Trade Organization) is the movement of people away from their normal routine of residence and work for a period of not less than 24 hours and not more than 1 year. Tourism is a free time activity because it gets along with its opposite
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Terrorism Terrorism was once a term not used frequently‚ but after 9/11 in the United States terrorism can be heard about daily. Other parts of the world have dealt with terrorism on a daily basis. Terrorism is a act of violence or threat of violence usually in the form of bombing‚ kidnapping‚ and assassination. Terrorism is carried out for political‚ economic‚ or religious purposes. Terrorism happens all over the world‚ but tends to be heavier in certain parts of the world. The cause of heavier
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There are many different definitions of domestic terrorism. However‚ I define domestic terrorism as physical violence‚ actual or threatened‚ against an organization to create fear in order to effect some kind of political and or social change within the United States. Unlike international terrorism‚ domestic terrorism is usually carried out by local citizens who have become offended or feel threaten or believe they have or will be mistreated by organizations within their own society (government and
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