Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
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Flow of the Taxonomy “Elements of a Marketing Mix” 1. Market Research – “eyes and ears of the firm” a. Data b. Target Market c. Demographics d. Quantitative e. Who/What/When/Where 2. Consumer Behavior – “mind of the buyer” a. Psychographics b. Qualitative c. Why 3. Product Adjustment/ Product Management a. Form utility b. Brand c. Price d. Package e. Position - projected/received
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Use of company branding in the marketing mixIntroduction.The JB HI-FI company brand has established itself as a leader amongst Australian home entertainment retail stores. Their philosophy has always been to provide Australians with the cheapest prices and biggest range. As a value player in the entertainment electronics retail market‚ JB HI-FI has continued its’ marketing theme of “Cheapest Prices Always”. Having grown from ten retail outlets in 1999‚ JB HI-FI now has 141 stores (Australia: 131
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Background of the Study Convenience stores are in demand all over the world for its unique commercial properties. They are usually open 24 hours a day‚ seven days a week‚ carrying a limited life of high turnover convenience products and are conveniently located for quick in and out shopping. These stores provide “fill-in” purchases for consumer needs. Engaging into this kind of business with the right location‚ pricing strategy‚ inventory of products‚ and pleasant customer approach‚ it can generate
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situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. Although Pepsi and Coke basically go after all consumers who purchase soft drink beverage Coca Cola targets it product at the head of household. II. Marketing Mix : Product The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water‚ high fructose corn syrup‚ sugar‚ colorings‚ phosphoric acid‚ caffeine‚ citric acid and natural flavors. The caffeine free
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The Marketing Mix Place The marketing mix consists in total of 4 elements (Product‚Price‚ Place‚ Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is “Place”: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In our
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Baskin Robbins Introduction Nearly three-quarters of a century ago‚ two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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over a billion dollars spent in advertisement a year‚ Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices‚ but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However‚ it is their effectiveness in targeting consumers’ needs and wants that
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global security and information technology company‚ the majority of Lockheed Martin’s business comes from U.S Department of Defense and Federal Agencies. In fact‚ they are the largest provider of IT services‚ systems integration‚ and training to the U.S Government. The remaining portion of Lockheed Martin’s business is comprised of international government and some commercial sales of products‚ services and platforms. Lockheed Martin’s operating units are organized into broad business areas –
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