advertisements that are “Pulling on the heart strings”‚ are using a Pathos appeal. Pet owners are‚ arguably‚ influenced most by the emotional appeal of love between themselves and their pets. For pet owners‚ the safety and care of their pets‚ which in turn evokes love from the pet‚ is an effective motivator. The Kal Kan “18 year-old-grandpa” ad targets loving pet owners‚ using nostalgia‚ storytelling‚ and music to make an emotional appeal. In hard times‚ advertisers look to comfort their consumers‚ and
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Things Fall Apart-Universal Appeal Confronted with a global conscious filled with hazy‚ negative conception of the African reality‚ appalled with such one sided works as Heart of Darkness and Mr. Johnson‚ Chinua Achebe determined in 1958 to "inform the outside world about Ibo cultural traditions"1. One can appreciate then‚ Achebe ’s inclusion of universal themes and concepts in is novel as a means of bridging the cultural gap with his audience and reiterating that Africans are in the end‚ human
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Challenges in Maintaining System Reliability in Electrical Systems Reliability of Supply As a result of reforms in the power sector many new Distribution Companies have started their operations. Apart from improving financial viability‚ reduction of T&D losses the distribution reforms have been identified as a key area in terms for fulfilling consumers‘ expectations in terms of service delivery in the area of Reliability and Quality of power supply. Reliability and Quality of power supply were
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Feeling guilt after a completed suicide by a patient on a psychiatric ward a nurse works in does not mean that the nurse is the one to blame. The nurse just feels that she did not do enough to prevent the suicide. As a result‚ the feeling of guilt has adverse effects on the nurse if not addressed. A nurse who approaches another for the feeling of guilt should thus be helped by a professional. The nurse feeling guilt needs to be taken through the various feelings of guilt‚ shame‚ stigma‚ and anger
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Dear Sir/Madam‚ Indian School Darsait‚ a community school has been serving the Indian Diaspora for two decades. From a modest start‚ the school has grown to be one of the institutions of high reputation through the hard work of the School Management Committee‚ Parents‚ Staff and students and also the good will and generosity of the wider Indian Expatriate community. Within the constraints of resources the school has always tried to live up to the expectations of its stake holders and has been marching
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October 2009 To Whom It May Concern‚ My name is Tanisha Webb‚ and I am writing in regards to the status of my financial aid. I started University of Central Florida in 2006 and experienced many trials and tribulations. Unfortunately I have become consumed with my situation to the point where I could not perform to the best of my ability. In the beginning of 2007 that is when everything started to fall apart in my life. I come from a very close knit family and my grandfather was the pillar
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Ethical leadership is the process of influencing employees through standards‚ philosophies and beliefs that are based on established standards in the organizational behavior ( Hasan‚ 2013; Buble‚ 2012). Additionally‚ it holds the responsibility of dealing conflict of followers by directing them right (Frank‚ 2002: Hesselbein & Goldsmith‚ 2006). Contrastingly‚ Cumbo (2009) focuses on leader when defining ethical leadership thus consider a leader ethical when inner virtues direct the leader’s decision
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typographical error in all print material about site effects of that drug. Marketing manager has an ethical dilemma‚ stop the marketing campaign and correct the “typo”‚ consequently future existence of his company will be in jeopardy‚ or to take a risk and go ahead with campaign without letting anyone know about the “typo”. This essay will describe ethical dilemmas and their characteristics‚ continuing by ethical dilemma marketing manager are confronted with. Discussion on defensible moral judgements after
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Ethics along with other sciences study these moralities. Ethical relativism and ethical absolutism are two views that many social scientists are studying. These scientists are especially fascinated by how different the moralities are in different societies. Here‚ it is important to understand how people behave or what people believe. The two views are very different from one another. The first view covered is ethical absolutism. Ethical absolutism suggests that there is only one correct moral standard
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Ethical Issues in the Use of Animals in Biomedical Research Richard R. Sharp‚ PhD Center for Medical Ethics and Health Policy Baylor College of Medicine Historical Perspectives The use of animals in biomedical research has a lengthy history. Early Greek writings (circa 500 B.C.)‚ for example‚ describe the dissection of living animals by physician-scientists interested in physiological processes. These early vivisections appear to have been done mostly for exploratory purposes‚ however
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