its Impact on Consumers Behavior by Elisabeta Ioanăs‚ Ivona Stoica The Bucharest University of Economic Studies‚ Romania Romanian American University in Bucharest‚ Romania maria.ioanas@mk.ase.ro‚ ivonas@ase.ro Abstract. Technology gives consumer the power to investigate products to label them and criticize them in equal measure‚ and more. Therefore many companies today have pages on social networks to complement the information held about products‚ held by the feedback of consumers about
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Logical Fallacies Logical fallacies have existed since the dawn of time. As defined by Bassham et al a logical fallacy "is an argument that contains a mistake in reasoning." With this definition one must keep in mind that the definition of an argument according to Bassham et al is "a claim put forward and defended by reasons." The ability to recognize logical fallacy will enable one to break down an argument. This ability is crucial to the critical thinking process. Logical fallacies can
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In the literary play‚ The Cruicible‚ Authur Miller uses drama to portray the real events of witchcraft. He attempts to show how easily very religios people can be fooled by one another. Logical fallacies are a rhetorical device in which he uses in order to have the effect of showing how believable the characters can be. A fallacy that is used throughout the Crucible would be Either or Choice. A fallacy where one is made to think they have just one choice. An example of Either or Choice would be
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An Encyclopedia of Errors of Reasoning The ability to identify logical fallacies in the arguments of others‚ and to avoid them in one’s own arguments‚ is both valuable and increasingly rare. Fallacious reasoning keeps us from knowing the truth‚ and the inability to think critically makes us vulnerable to manipulation by those skilled in the art of rhetoric. What is a Logical Fallacy? A logical fallacy is‚ roughly speaking‚ an error of reasoning. When someone adopts a position‚ or tries to persuade
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IMPACTS OF RELATED PRODUCT BRANDING ON CONSUMER CHOICE OF COMMODITIES. A CASE STUDY OF COCA COLA DRINKS KIAMUNYI ESTATE(NAKURU). A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR OF COMMERCE DEGREE‚ TO THE FACULTY OF ECONOMICS AND BUSINESS STUDIES. COMPILED BY; 1) EMMA KABINDIO CM/N/035/09 KABARAK UNIVERSITY MARCH‚ 2011 DECLARATION I hereby declare that this research proposal is my original work and has not been presented
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Logical-Mathematical Intelligence The theory of multiple intelligences was thought up by Howard Gardner through his opinion on people having not only one way of thinking. Howard Gardner is a Professor of Education at Harvard Graduate School of Education and author of Multiple Intelligence: New Horizons and many other books. Gardner defines intelligence as an ability or set of abilities that allow a person to solve a problem or fashion a product that is valued in one or more cultures (Lane‚ 2005)
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Logical Design Domonic Lastoria Professor Irene Hoskins Strayer University CIS 111 1/19/2013 1. List the advantages of a relational model specific to ACME Global Consulting. The relational database model specified for the ACME Global Consulting organizes given data in table series. Each of the table has fields specified with specifications regarding the data type stored (Easytoteach‚ 2011). The advantages of the relational model includes
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‘The Impact of Colour on Consumer Buying Decision’ Abstract This paper describes a study in the Marketing Psychological Influences on the Buying Decision Process. Especially how colour can make influence in the Consumer Buying Decision. Colour can dramatically affect moods‚ feelings and emotions. It is a powerful communication tool and can be used to signal action‚ influence mood and cause psychological reactions. Building on Grice’s (1975)theory of “conventional implicature”‚ the consumers react
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant
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1) Case Summary (What’s the issue?) Horizon Foods Corporation (hereafter “Horizon”) is a still-growing‚ nationwide foods organization that is widely known for its high quality products. With $300 million sales each year‚ the firm has been relatively successful so far‚ gaining good reputation and arousing much interest of the public through its brokers and local retailers. However‚ as the company prospers and customers demand more‚ Horizon foresees a coming crisis. The distribution issue‚ which the
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