customers toward the products (e.g.‚ current market shares of the products). Maps generated by this software are spatial representations in Euclidean space that have the following characteristics: (1) The pairwise distances between product alternatives directly indicate the “perceived similarities” between any pair of products‚ i.e.‚ how close or far apart the products are in the minds of customers. (2) A vector on the map (shown by a blue or red line) indicates both magnitude and direction in the
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INTEGRATING THE SUPPLY CHAIN Case Study - Friedland Timbers co. Johann Klassen is the Managing Director of Friedland Timbers co. which makes specialised wood products for the construction industry. He has recently been worried by late deliveries to some important customers. The industry is very competitive‚ and Johann knows that customers will go to other suppliers if he cannot guarantee deliveries. The marketing manager is particularly upset because he has worked with these customers for a
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Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking‚ perceptual maps help companies compare attributes such as price‚ design‚ and quality of a particular product. The quantity of attributes used in perceptual maps can be endless but usually only four attributes are used depending on the product. It is absolutely vital for companies to choose the correct attributes on the grid
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tires for sport utility vehicles‚ sells its products in the automotive aftermarket and distributes them throughout the United States. Fireside has three tire production plants locates in Allentown‚ Pennsylvania; Toledo‚ Ohio; and Macomb‚ Illinois (see map). Normally‚ Fireside ships tires from its plants to distribution centers‚ but truckload-size purchases typically are transported directly from plants to customer locations. Al shipments to a region move under truckload rates applying to a minimum weight
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perceptual maps that show consumer perceptions of their brand versus competing brands on attributes that are important to the consumer‚ whether functional or symbolic. Perceptual Maps are useful for these key reasons: Assessing strengths and weaknesses relative to competing brands along certain criteria important to the customer. This is revealed by the positions of the marketer’s brand and competing brands along the axes. Identification of competitive advantage for the brand Perceptual maps show
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Medical Surgical CONCEPT MAP [pic] ----------------------- DISEASE Asthma ASSESSMENT FINDINGS: Signs & Symptoms -Asthma is illustrated by outbursts of shortness of breath‚ wheezing‚ and coughing and the production of thick‚ tenacious sputum. -Only as the attack begins to subside can the client expectorate large quantities of thick‚ stringy mucus. The skin is usually pale. -During a severe attack‚ the nurse may observe cyanosis of the client’s lips and nail beds. Definition/Pathophysiology/Etiology
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product is transferred to individual stores by the chain’s private fleet. The new system would entail each store ordering separately and BKI processing and delivering each order to the store within five business days. Joe Rutner‚ the direct of logistics‚ has determined that the new system would result in higher order processing and freight costs. Norek wasn’t happy with this news and feared that other retailers might make similar requests in the future‚ so he asked Rutner to develop a plan to satisfy
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Applicability of logistics management to bank’s branch operation 1 Onaolapo Adekunle R. and 2Ajiboye Araoye Olarinkoye 1 Department of Management and Accounting‚ Faculty of Management Science‚ Ladoke Akintola University of Technology‚ Ogbomoso‚ Nigeria. E-mail: adeonap@yahoo.com Tel: +2348033892807 2 Department of Transport Management‚ Federal University of Technology‚ Minna. Email:rinkoyemii@yahoo.com ABSTRACT The paper examines prospects of applying logistics management to branch
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Running head: Perpetual Maps Page 1 Perpetual Maps Catherine Miller MKT/421 October 22‚ 2012 Ricci Rizzo Perpetual Maps Page 2 Perpetual Maps Thorr Motorcycles‚ Inc. is a $5 billion company that manufactures different models of motorcycles. One of the high brand images in this company’s market is the CruiserThorr power cruiser model. Although this is a high brand‚ sales have begun to decrease. The company has blamed the declining sales on the high cost and the aging target
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OMGT2191 Strategic Supply Chain Management Part B: Course Overview Portfolio: Business School: 630H Management RMIT Course Identification and Title: OMGT2191 Strategic Supply Chain Management Career: Postgraduate Credit Points 12 Course Coordinator: Professor Shams Rahman Course Coordinator Phone: +61 3 9925-5530 Course Coordinator Email: shams.rahman@rmit.edu.au Pre- requisite Courses and Assumed Knowledge and Capabilities: OMGT1021 Supply Chain Principles Course Description
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