Using Perceptual Maps in Marketing Thorr Motorcycles‚ Inc. is a billion dollar manufacturing company‚ producing over 200‚000 units per year. Additionally‚ Thorr offers services including dealer training‚ dealer software packages‚ motorcycle rentals and rider training. Thorr’s brand image is high‚ and it currently holds 40% of the market. This simulation asks students to take on the role of Marketing Manager. The first situation states that sales of the Cruiser Thorr are decreasing because target
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22 8 Logistics Strategic Decisions 22 8.1 Strategic Planning 22 8.2 Logistics Differences to Supply Chain 22 8.3 Logistics Decisions 23 8.3.1 Operational Decisions 23 8.3.2 Tactical Decisions 23 8.3.3 Strategic Decisions 23 8.4 Logistics Planning 23 8.5 Logistics Strategic Decisions 23 8.5.1 Customer Service 24 8.5.2 Logistics Network Design 24 8.5.3 Outsourcing versus Vertical Integration 24 8.6 Tools of Strategic Decision Making 24 8.7 Logistics Strategic
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International Journal of Retail and Distribution Management‚ Vol. 32‚ 2004 Issue 8‚ pp367-376 CREATING AGILE SUPPLY CHAINS IN THE FASHION INDUSTRY by Martin Christopher‚ Robert Lowson & Helen Peck ABSTRACT Fashion markets are synonymous with rapid change and‚ as a result‚ commercial success or failure in those markets is largely determined by the organisation’s flexibility and responsiveness. Responsiveness is characterised by short time-to-market‚ the ability to scale up (or down) quickly and
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produce newly painted bridges and newly paved roads but is unlikely to address the capacity problem. Few executives realize the magnitude of the challenges that are about to hit them. Even fewer are investing to reduce transportation costs‚ improve logistics‚ and gain an advantage. But before companies can outsmart competitors with creative responses to the crisis‚ they need to understand it. harvard business review • july–august 2009 This article is made available to you with compliments of BCG. Further
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One definition of business logistics speaks of "having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer". Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management‚ Marketing and Advertising‚ and Global Management‚ vol 2 (1 ed.). Hoboken‚ New Jersey: John Wiley @ Sons‚ Inc.. p. 104. ISBN 978-0-470-24948-2. Introduction E-logistics has evolved greatly in recent
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Internal Strengths: Merchandising: • Features an exclusive and diverse array of brands. • Features a unique variety of product categories‚ including men’s and women’s clothing‚ accessories‚ and footwear as well as makeup. • Maintains innovative ways to display merchandise to customers and interactive ways to shop‚ including customer created looks‚ company edited fashion trends‚ and the ASOS marketplace. • ASOS offers free shipping as well as free returns to its global customer
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Mahindra War Room 2013 Partners Sector - Logistics Business MAHINDRA PARTNERS SECTOR LOGISTICS BUSINESS CASELET Mahindra Partners is the internal incubator of new businesses for the Mahindra Group‚ supporting a portfolio of existing ventures across Retail‚ Logistics‚ Boats‚ Energy and Media‚ while constantly exploring new ventures. This caselet pertains to Mahindra Logistics Business. BUSINESS BACKGROUND Mahindra Logistics began in 2000 to service the complex transportation needs of Mahindra’s
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The 10 Keys to Global Logistics Excellence Supply Chain Thought Leadership Series The 10 Keys to Global Logistics Excellence Research Sponsored by: i The 10 Keys to Global Logistics Excellence Table of Contents Global Supply Chain – You Better Be Good…………… Time and Distance……………………………..……………… Where Do the Lost Savings Go? …………………………. The 10 Capabilities of Global Logistics Leaders…….. Lack of Global Technology Enablement …..………….. Summary…………………………..............................
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objectives Research questions Company background and products of focus Structure of the Report 2) 3) Methodology Literature review Manufacturing strategy Logistics strategy and Distribution Strategy Warehousing strategy Sales strategy Corporate strategy 3) 4) Existing Products in the Beverages Sector Existing operations strategy Manufacturing strategy Logistics strategy and distribution strategy Warehousing strategy Sales strategy Corporate strategy Page No# 5 5 7 8 8 9 11 12 14 15 23 30 36 42 47 48 48 50
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Outsourcing Logistics Report Outsourcing Logistics – The latest trends in using 3PL providers January 2005 For further details please contact: Laura Goddard lgoddard@eyefortransport.com US Toll Free: 1 800 814 3459 ext 321 Rest of World: +44 (0) 207 375 7231 Outsourcing Logistics 2005: Best Practice for Managing 3PL Relationships April 25-26 2005 - Hyatt Regency McCormick Place‚ Chicago‚ IL www.eyefortransport.com/outsourcelog 1 Outsourcing Logistics Report Table of Contents:
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