Executive Summary: Marketing Strategy Optimization: Using linear programming to establish an optimal marketing mixture. Drew M. Stapleton‚ Joe B. Hanna and Dan Markussen‚ American Business Review 2(21)-pg 54-62 June 2003 In recent times marketing strategy is playing a vital role in a firm success. It optimizes the marketing resources and can improve the revenue generation and market share. Since the global market place is increasing‚ companies find optimizing the marketing effort even more
Premium Marketing Optimization Operations research
Logistics is the management of the flow of resources between the point of origin and the point of destination in order to meet some requirements‚ for example‚ of customers or corporations. The resources managed in logistics can include physical items‚ such as food‚ materials‚ equipment‚ liquids‚ and staff‚ as well as abstract items‚ such as information‚ particles‚ and energy. The logistics of physical items usually involves the integration of information flow‚ production‚ material handling‚ packaging
Premium Logistics Risk management Management
Logistics process Definition of logistics Logistics is a function that is flexible and changes according to the various constraints and demands imposed upon it. Logistics is - Supply + Materials Management + Distribution and logistics is basically the overall management of distributions and supply. There are many different transport methods including- * Air- This is used to deliver goods fast and also internationally. * Water- This can be used to transport goods slower. Sometimes unreliable
Premium Logistics Supply chain Supply chain management
International Journal of Computer Science and Management Research Vol 2 Issue 4 April 2013 ISSN 2278-733X Mobile Based Monitoring of Driving Patterns Ashish Chaudhary1 Ashish Bajaj2 Nandan Shah3 and Neha Mankar4 Department of Computer Engineering‚ Sinhgad College of Engineering University of Pune‚ India Abstract -- India holds a highly uncertain variation of registering the highest number of road accidents in the world. In this paper‚ we propose a highly efficient system to monitor
Premium Mobile phone Pattern
The development of linear programming has been ranked among the most important scientific advances of the mid 20th century. Its impact since the 1950’s has been extraordinary. Today it is a standard tool used by some companies (around 56%) of even moderate size. Linear programming uses a mathematical model to describe the problem of concern. Linear programming involves the planning of activities to obtain an optimal result‚ i.e.‚ a result that reaches the specified goal best (according to the mathematical
Premium Rate of return Scientific method Operations research
Chapter 1 An overview of logistics Economic impacts of logistics Economic utility (the value or usefulness of a product in fulfilling customer needs or wants) 4 general types: * Possession utility : the value or usefulness that comes from a customer being able to take possession of a product * Form utility : a product’s being in a form that can be used by the customer and is of value to the customer(allocation; smaller quantities that are desired by customers) * Place utility :having
Premium Supply chain management Inventory Logistics
Optimization of drivers of a bus company PROBLEM: A local bus company named “BAHON PORIBAHAN LIMITED” provides service from khilgaon to Mirpur-14.It starts service at 6 A.M and continues till 10 P.M. At present it has 50 drivers and many of them remain idle most of the time. The owner of the company feels that they have extra drivers and decided to maximize their profit by re-scheduling drivers. A driver can work for 8 hours and can remain idle for next 4 hours. Drivers start their job at 6 AM
Premium Bus Mathematics Time
1. Supply chain management consists of firm collaborating to leverage strategic positioning and to improve operating efficiency. Within a firm’s supply chain mgt‚ logistic is the work required to move and geographically position inventory. The supply chain mgt is driving the world’s major global companies. Ten years ago‚ the typical supply chain for manufacturing companies was domestic. Today-thanks to the migration of manufacturing to China and other lower-cost countries-it’s just as likely to
Premium Supply chain management Fixed cost Supply chain
DEFINITION Philip Kotler‚” Logistics is defined as planning‚ implementing and controlling the physical flow of materials from the point of origin to the point of use‚ to meet customer needs at a profit.” Source Philip Kotler‚Marketing management pearson education According to American Marketing Association‚ logistics may be defined as‚ “the management of all activities which facilitates movement and the coordination of
Premium Supply chain management Supply chain
Portfolio Optimization Questions Risk Management Dr. Castro Fall 2002 Assume you are the manager of a risky portfolio with an expected rate of return of 18 % and a standard deviation of 28%. The T-bill rate is 8%. 1. Your client chooses to invest 70% of a portfolio in your fund and 30% in a T-bill money market fund. What is the expected value and standard deviation of the rate of return on his portfolio? 2. Suppose that your risky portfolio includes the following investments
Premium Investment Mutual fund Bond