12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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Business Proposal and Formal Research Business proposal explains the problem from business stances; formal research makes assessments of the problem at hand‚ with the influence of research. When the issue of data gathering and use comes into play‚ a business proposal aims for the available facts to make a decision‚ formal research yields its own data to create a discovery. Consistently‚ both plans will contain an introductory and a finalization of finding‚ however other segments can change.
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Marketing Channel and Logistics of HTC Executive summary HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia‚ Samsung‚ Apple and RIM among others. To stay afloat in the competitive field of mobile technology‚ HTC has continued to undertake extensive R&D in mobile technology‚ efforts which have been rewarded by the production of many ‘firsts’ including the
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PROOF CHAPTER 1 LOGISTICS AND SUPPLY CHAINS Contents Learning objectives 3 Role of logistics 4 Supply chains 8 Aims of logistics 14 Activities of logistics 18 Importance of logistics 22 Chapter review 28 Case study – Ace Dairies 29 Project – useful websites 30 Discussion questions 31 References 31 Further reading 32 LEARNING OBJECTIVES After reading this chapter you should be able to: • understand the broad role of logistics • see how logistics support the operations of an organisation
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Plaza‚ the Logistics park of Zaragoza Case Analysis Supply Chain Network Diagram The supply chain flow and the respective lead times Option 1 Option 2 Average Cycle Time(Days) Rotterdam Zaragoza Average Time to reach the port 29 24 Time spent at port 1.5 1.5 Time from warehouse to customer 0.5 1.5 Total average lead time(days) 31 27 The average time to reach the port was averaged for each option 1 from the data given Demand‚ Inventory and Safety Stock Option
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CALCULATING NATIONAL LOGISTICS COSTS Logistics costs are an important factor affecting the competitiveness of both firms and nations. Firms can enhance their market competitiveness by reducing their logistics costs‚ thus lowering the total costs of goods and services. Greater market competitiveness of a nation’s firms can then give rise to greater national industrial competitiveness on a global scale. Total logistics cost analysis is the key to managing the logistics function. It is important
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uj.ac.za/bit Research Project Proposal To complete this research project proposal process‚ learners must locate a supervisor and submit a research proposal detailing the proposed research project to be undertaken before registering. The purpose of this research proposal is to help the learner design and plan a research project which the learner is interested in undertaking and to explain this project to other people. The proposal should include: • what you plan to do in your research • why this work
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emerging business logistics strategies which have emerged in the market place over the last few decades and will remain dominant well into the better half of twenty first century. Analysis through this work will argue that the two strategic concepts‚ namely supply chain integration and cycle time compression‚ represent distinctly different yet complementary approaches to corporate logistics which form the frameworks around which hundreds of firms are building successful logistics system. INTRODUCTION
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Action research Action research is either research initiated to solve an immediate problem or a reflective process of progressive problem solving led by individuals working with others in teams or as part of a "community of practice" to improve the way they address issues and solve problems. There are two types of action research: participatory action research and practical action research. Denscombe (2010‚ p. 6) writes that an action research strategy’s purpose is to solve a particular problem
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Marketing Research Proposal for Stock Market | March 31 2011 | | MARK 2052 | Table of Contents 1. Stock Markets Background 3 2. Literary Review 3 3. The Management Decision Problem: 6 4. Market Research Problems and Objectives: 6 4.1Market Research Problem 1 7 4.1.1Market Research Objective 1 7 4.1.2 Market Research Objective 2 7 4.2Market Research Problem 2 7 4.2.1Market Research Objective 3 7 4.2.2Market Research Objective 4 7 Time Table of Research Report 8 Mind Map
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