Gore-Tex Case Study 1) Explain what happened to the Gore-Tex brand after the patent expired. What activity can firms use to try to maintain any advantage developed during the patent protection phase? When a patent expires‚ generally around 20 years after the original filing; the inventor no longer has the exclusive rights to his or her invention thereby opening up the said patent to everyone to use. At this point other companies can offer comparative products at reduced prices. Gore-Tex was
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1.Explain what happened to the Gore-Tex brand after the patent expired When the patent expires the inventor has no longer exclusive rights to her or hers invention opening it up to everyone. At this point other companies can offer competitive products at reduced prices. It seems that Gore-Tex was smart enough to take advantage of their own patent and expand the product line to include other products using the same technology. 2.What activity can firms use to try to maintain any advantage developed
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Pathos “Emotional appeals (sometimes called appeals to pathos) are powerful tools for influencing what people think and believe” (Everything’s an argument 38). There are many methods that can be used to create an emotional connection with people. In the story called “The F word” by Firoozeh Dumas‚ the author use humor to emotionally connect the readers to her story. In some instances when writers want to get a deeper message across to the audiences they use a sadder approach. In the commercial
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management style match what business schools tell you about “how to manage”? What is impressive about the company is the level of innovation and the management style. Gore & Associates is technology oriented and is based on continuous innovation. An innovative company needs engaged workers and the knowledge employees need autonomy to be engaged. Gore & Associates took it to the extreme point since everyone in the company has freedom to choose what they want to spend their time on. There are no direct bosses
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“Gore” Short story analysis 4. Amy- Is a major character because she is telling the story and most of the story is about her. The term major character means; a character that plays an important part of the story‚ someone who is part of the plot. When she is explaining her knocking over things and having the silence is her being major. She’s a round character because you get to see all sides of her. Round is a character in fiction whose personality‚ background‚ motives‚ and other features are fully
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No Logo People once bought products based on interest and the quality of the product. Now‚ choices are based on the top brands or what the celebrities are using or wearing. In the documentary ‚“No Logo” by Naomi Klein‚ the author uses rhetorical persuasion to explain the corporate takeover of the world‚ and also the globalization of these corporations. There are both gains and losses our society faces as corporations continue to consolidate within the commercial marketplace. Klein’s argument
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PATHO DQ 2 The American Cancer Society (ACS) is a nationwide‚ community-based‚ voluntary health organization dedicated to eliminating cancer as a major health problem. Together with its supporters‚ ACS is committed to helping people stay well and get well by finding cures and by fighting back. Critical Thinking Questions: Imagine that a family friend or colleague has just been diagnosed with cancer. Explain how the American Cancer Society might provide education and support. What ACS services
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Naomi Klein in her book No Logo outlines her thoughts as to how marketing and advertising by a company has made a dramatic shift from showcasing a product‚ to the branding of the company name. Companies have now shifted their focus to creating an association between the company and an idea. The company then uses this idea to sell their products. In her book she also addresses the growing massive globalization of corporations into global Goliaths. She makes the claim that such large corporations
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Ethos is when a person is making a point based on credibility (CITE). Fred used his own credibility and experience to persuade me to purchase the Apple TV. He advised me to purchase the Apple TV since I am a huge Apple user. Since I own a MacBook and iPhone I have the option to connect all three while I could not do this with the other digital media products. Pathos is used to appeal to a person’s emotions (CITE). For example‚ Fred showed me a demonstration of what type of applications are on
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Albert Gore‚ Jr.‚ was born in Washington‚ D.C.‚ on March 31‚ 1948. Politics run in his family as his father Albert Gore‚ Sr. was the senator and a member of the house for Tennessee in the time between 1939 and 1971. Al and his family switched between living in Washington D.C. and his family’s farm in Carthage‚ Tennessee‚ while school was out. While residing in Washington D.C.‚ Al attended St. Albans School‚ an independent college preparatory day and boarding school for boys. As a child‚ Al excelled
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