Name: Bhavani Singh Rathore Roll No: 141206 TITLE: RESPONSE TO ADVERTISING APPEALS: A GENDER BASE STUDY Authors: Pragya Keshari and Sangeeta Jain Publication: Journal of Marketing and Communication January – April 2014 Literature Advertising is a used by marketer to grab the attention‚ effect the behavior of the consumer and motivate them to purchase advertised product or service. As advertisement is an important part of marketing‚ it is also
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women‚ and “peace in every corner of the world.” Malala begins her speech by saying first in Arabic‚ “Bismillah hir rahman ir rahim” and then translates
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Appeals of Advertisements We have seen it on billboards‚ in magazines‚ on the radio‚ and even on television. Everything under the sun is either advertised or broadcasted everyday in an attempt to catch our attention and for the hopes that we might be interested in the product. What a lot of people don’t realize is that the advertisements have a very important purpose and withhold more detail for the sense of our appeal and what we truly desire‚ including such things as emotional
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eloquent tying of sentences‚ and the bad attempt at humor. Inspiration is a transcendent adventure which logically shouldn’t happen. I start off listening to a story and word by word it is less about the story but more about the relationship between my life and the speaker’s story. You start asking yourself; can I do it? What if that was me? What if I changed? And then you have this uplifting and urgent urge to work harder‚ be nicer‚ be better. The most inspiring stories and speakers are the ones that talk
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124-Z6 4 January 2014 Solimini’s Use of Logos‚ Pathos‚ and Ethos When we read a particular piece of literature the author has a main point that she wishes to be heard and understood. In order to do this effectively‚ many writers use Aristotle’s Rhetorical Triangle. The interplay of presenting facts‚ soliciting emotional responses‚ and creating a tone of credibility is important in order to persuade the reader of the writer’s point of view. The use of logos cites facts‚ statistic‚ and evidence to
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Address.” Jobs completed only six months of college before deciding that he was unsure how college would help his future‚ but he audited classes for another 18 months. Jobs is a renowned CEO‚ but he did not earn this position easily. Throughout Jobs’ speech‚ he discusses several unknown‚ personal experiences. Jobs makes a connection with the audience by telling three intimate stories‚ discussing failure‚ and using simplistic sentence structure and words. Jobs is chosen
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While giving this speech a thorough read and later analyzing certain details‚ there significant details about the speech that makes it stand out. The “grabber” or the introduction of the speech an important detail to take notice. Jesus begins to deliver the Sermon on the Mount with an example of anaphora. In the beginning‚ Jesus starts speaking of the Beatitudes and this section includes repetition of the word “Blessed.” This is the example of anaphora as is it emphasizes the idea of those who are
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behind a desk‚ with hands clasped in front of him he began his speech. Known throughout the country as the man who took eighteen thousand dollars for personal gain he seemed nervous at first. Who would not be nervous standing up to entire country? As the speech progresses he becomes more confident. Looking less and less at his notes‚ unless it it to cite or bring up a fact‚ he gains confidence that carries him throughout the rest of the speech. Even though he is being filmed- it can be awkward just talking
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ETHOS PATHOS AND LOGOS Ethos: connection made to the audience‚ credibility to the author or the opposite If you go to a website‚ how do you believe it? You look at who’s writing it and what they have done in life. Is the author quoting people‚ giving stats‚ people talked about Pathos: emotional impact‚ Miley talks about her love life‚ is crying in the video‚ interview about what wrecking ball means to her and why people should not judge her Logos: the facts of the article‚ so that Miley
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with his pastor Reverend Jerimiah Wright. Senator Barack Obama responds to these remarks made by Reverend Jerimiah Wright by giving a speech about racial tensions‚ white privilege‚ race‚ and inequality in the United States. As a running candidate‚ this could have defeated Obamas whole purpose of running for President of the United States‚ but with the use of rhetorical devices and strategies‚ Obama will accomplish this goal of saving voters for the 2008 election Barack Obama‚ an Illinois senator running
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