Principles of Marketing MK 301 A Fall 2012 Professor: Office: Phone: Email: Office hours: Joyce X. Zhou‚ Ph.D. Cremer Hall 503 (620)341-6594 (office) 341-5345 (dept.& messages) xzhou@emporia.edu (preferred mode of contact) MWF 8:30-11am & F 11:50-12:20 pm Course Description Introduction to the concept of marketing and its application including customer focus; the importance and formulation of the marketing mix in marketing decision making; strategy and use of market segmentation
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An Analysis of Ethical Principles in The Evaluation The term ‘ethical’‚ as I have come to apprehend it‚ is not just conforming to putative standards of conduct‚ but dealing with what is good or bad and with moral duty and obligation. Thomas A. Schwandt‚ a professor at the University of Illinois‚ notes that “while we can live in a world without standards and guidelines‚ we cannot live in a world without ethics.” Although‚ standards and guidelines have become prominent and are important guides in
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about the way our eyes are guided around the artwork. Composition is involved with unity‚ how the elements of the artwork go together to form a oneness‚ a wholeness‚ which satisfies the eye. Composition is involved with and governed by the principles of design. Composition is about visual organization. BALANCE Balance involves the distribution of elements in a work of art. Balance is the control of the elements in attracting attention. This attention must be evenly or unevenly
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Marketing Project Part 1 Principles of Marketing Georgia Southern University Dr. Bock Marketing Project: Part 1 Company Description “Choose. Brew. Enjoy.”(McGinn‚ D.). These are three words that started a coffee brewing evolution‚ Keurig. Keurig is a coffee company that designs and manufactures single cup brewing system for use in the home‚ hospitality‚ commercial office‚ food service‚ and medical office environments. Keurig was founded in “1992 and is based in Reading‚ Massachusetts” (McGinn
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_____________________________________________________________ BEO1105 Economic Principles Assignment: Semester 2‚ 2012 DUE: Week beginning the 10th of September‚ 2012 Value: 20% of Total Assessment * Since the assignment forms a part of the final assessment for the subject‚ no assistance will be provided by the staff in relation to answers to the questions. However‚ if you need any clarifications in regard to the questions‚ you may contact the lecturer/tutor. * You should attach the
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Mercantilism was an economic theory that was current between about 1550 and 1760. First‚ it stated that wealth can be created only by trading between nations‚ using the products in which each has a special advantage. The second feature formed the principle behind colonialism because it stated that an increase in the wealth of one country must cause a reduction of wealth in others. By deduction‚ for "civilised" European countries to become richer‚ countries in Africa‚ Asia and America will need to provide
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Principle of Learning Goal Setting Trainers should take time to explain the objectives of the training and the intended goals to be achieved. Goal setting is used in focusing and motivating individuals’ behavior within the organization. Meaningfulness of Presentation The content of the presentation should be meaningful as possible. The training material should give the trainee opportunity to tie the knowledge what they already have and what is to be learnt. Modeling Modeling the training content
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Principles of Macroeconomics Coursework Rodoula Makri ECON101-EN Question 1: a) Price of substitute good falls - As seen on the diagram above when price of substitute product A rise‚ then demand for substitute product B rises accordingly. Positive relationship between the two. Shift to the right. b) Taste shifts away from the good - Whe the taste shifts away from the good it becomes less desirable‚ making its demand for it decrease. Shift to the left. c) Price of complimentary good
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The most significant case in my life where the disclosure principle played a role was the purchase of our house. Soon after we bought our new property in a well-known suburb of Sofia‚ problems came to light. When we were buying the house‚ we knew that it was not in a perfect condition‚ but we were unaware of many of the problems that we faced later. Because we bought the house from acquaintances‚ we did not find it necessary to hire a private inspector to do full inspection prior to the purchase
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1 PART A MULTIPLE CHOICE: ANSWER ALL QUESTIONS Answer all questions. Write in your answer book the number of the question and ONE letter. Question 1 Consider a bond with a 10% coupon and with yield to maturity = 8%. If the bond’s yield to maturity remains constant‚ then in 1 year the bond’s price will be: a. Higher b. Lower c. Unchanged d. Cannot answer based on given information Question 2 The yield to maturity on a bond is: a. Below the coupon rate when the bond sells at a discount
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