DIA Communication Plan Project Communications 330 Professor O’ Kelly By Mark Salzmann TABLE OF CONTENTS I. OVERVIEW-………………………………………………………...Page 3 II. VISION-……………………………………………………………..Page 3 III. PURPOSE-………………………………………………………....Page 3 IV. OBJECTIVES- ……………………………………………………Page 4 V. STAKEHOLDER ANALYSIS-…………………………………...Pages 4-7 VI. RISK ANALYSIS ITEMS AND IDENTIFIED COMMUNICATION SENSITIVITIES-………………………………………………………Pages 7-9 VII. COMMUNICATION STRATEGY WITH CONFIRMED
Premium Project management Communication
Trends 4 2.3 Customers 5 3.0 Communication Objectives 6 4.0 Strategy – Target Audience 7 4.1 Demographics 7 4.2 Geographics 9 4.3 Behaviouristics 9 4.4 Psychographics 10 4.5 Pen profile summary 11 5.0 Creative Strategy 12 5.1 Positioning 12 5.2 Creative Approach 13 Introduction and Confirmation of Briefing We are Swift Marketing who operates as a full service agency and we have been given the task of creating a strategic communications plan for William’s and Glyn’s Bank
Premium Bank Banking
Marketing Communication Plan Nedbank 1. CONTEXT ANALYSIS 1.1 Business Context –The Nedbank Group (referred to as the Bank)‚ presently trading as Ned bank was in 19------ by ----- .It is a subsidiary of Old Mutual. It has ---% and operates as a finance institution for personal and business clients. Its main objectives are/were-----.The bank’s mandate was expanded to not only finance development activities but to include commercial and industrial development activities with loan ceiling of E---
Premium Finance Financial services Risk
Devising a communication plan PEOPLE Introduction Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However‚ too often children have no breakfast at all or eat chocolate or crisps and a fizzy drink on their way to school. This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’
Free Communication
previous Olympic Games. This conduct of the South African selectors was also influenced by apartheid government policies by then as women were not treated equally with men hence today the South African Constitution guarantees equality before the law and non-discrimination directly or indirectly against anyone on one or more grounds including race‚ gender‚ sex‚ pregnancy‚ ethnic or social origin‚ age and disability. The impact of politics in the Olympic Games started in 1916 when the games were awarded
Premium South Africa Race Black people
MARKETING COMMUNICATIONS PLAN Agata de Knegt - Napiòrska Student number: 20053550 Supervisor: Ms. Manuela Hernandez – Sanchez Date: August 12‚ 2009 “The Hague School of European Studies” The Hague University of Professional Education EXECUTIVE SUMMARY Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although‚ the company has been on the market for seven years already‚ it seems that the firm is not moving forward. Through the years‚ Evorsa has managed
Premium Target market Winter Communication
Integrated Marketing Communication Plan: Reposition Tsingtao beer in UK Executive summary Tsingtao beer is the largest beer brewery in Asia‚ and always insists a philosophy of producing best beer. It is one of the best-selling beers in China‚ and till now has been sold to more than 70 countries. Beer market of the world develops very fast and the competition is very intensive‚ and market competition level is more and more higher‚ brand is gradually substituting price competition
Premium Marketing Brand Brand management
History of the Olympics The Olympic Games originated long ago in ancient Greece. Exactly when the Games were first held and what circumstances led to their creation is uncertain. We do know‚ however‚ that the Games were a direct outgrowth of the values and beliefs of Greek society. The Greeks idealized physical fitness and mental discipline‚ and they believed that excellence in those areas honored Zeus‚ the greatest of all their gods. One legend about the origin of the Olympic Games revolves around
Premium Olympic Games Summer Olympic Games
ESSAY FRIDAY 6TH JULY‚ 2012 In 2004‚ Invisible Children‚ a United States-based non-profit advocacy organization‚ was founded by filmmakers Bobby Bailey‚ Laren Poole and Jason Russell. They adopted the mission of capturing Joseph Kony‚ an Ugandan warlord who commits war crimes in both northern Uganda and surrounding countries since the 1980s for the purpose of building his rebel force‚ the Lord’s Resistance Army (LRA). On March 5th‚ 2012‚ they released a video titled KONY 2012 which told the story
Premium Maslow's hierarchy of needs Mass media
for me please! The Olympic Games There are many factors that shape the modern Olympic movement from 1892 to 2002. The original reason was so people of many people of different races‚ religions‚ or genders could come together and compete against each other in various competitions. The Olympics first started in 776 B.C.E. but ended 393 C.E. they later started back up in 1892‚ but it was a bit different than before. Today‚ many of the factors that shaped the Olympics reflect what has changed
Premium