| The London 2012 Olympic Games | The LOCOG’s Ticket Pricing Strategy | | | | Contents 1. Introduction 2 2. Setting the price 2 2.1. Selecting Pricing Objectives 2 2.2. Determining Demand 3 2.3. Estimating Cost 3 2.4. Analysis of competitor’s costs/prices/offers 3 2.5. Selecting a pricing method 4 2.6. Selecting a final price 5 3. Pricing and Distribution Strategy 5 4. Analysis 5 4.1. Limitations 5 4.2. SWOT 5 4.3 Marketing Mix 5 5. Summary/Conclusion 5
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In my previous speech about the Olympic Games‚ I introduced the topic and gave a brief history including the first recorded Olympics‚ how the International Olympic Committee was formed‚ and the first Winter Olympic games. In this speech‚ I am going to cover a little more history and some records that have contributed to the athletic showcase we know today. Main Points: * When I think of the Olympics‚ one of the first images to pop into my head is the Olympic rings. The interlocking colors of
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The costs of the Olympics were really high.it was estimate of £2.4 million in 2005 to£9.3 billion now. The average overspend is 179%. The games will inspire people to exercise more. The London 2012 had more disadvantages. Some people might disagree to this statement as they might think they had more benefits than disadvantage. The Olympic Games have some benefits like the stadium we can use the stadium for other sports and will have a track or we could sell the stadium for example football group
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leisure but also can help people to keep fit. So‚ the most famous sports party the Olympic games become more important in people’s lives. The Olympic games will be held evey four years and people all over the world will enjoy the glamor of sports during that time. Then‚ who will host the next Olympic games becomes very important and many countires want to host the Olympic games. London will host the 2012 Olympic games. The issue of which it is good or bad to be the national host becomes a hot issue
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early Olympic Games were celebrated as a religious festival from 776 B.C. until 393 A.D.‚ when the games were banned for being a pagan festival (the Olympics celebrated the Greek god Zeus). In 1894‚ a French educator Baron Pierre de Coubertin‚ proposed a revival of the ancient tradition‚ and thus the modern-day Olympic Summer Games were born. Host Greece won the most medals (47) at the first Olympic Summer Games in 1896. The United States has won more medals (2‚189) at the Summer Games than
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Olympic Game is the world’s biggest festival of sport and are the leading international sporting event featuring summer and winter sports competitions in which thousands of atheletes will take part in a variety competitions. Pierre De Coubertin‚ founder of modern Olympic Game said that “The important thing is not so much winning as taking part.”This has showed that the spirit of sportsmanship of an athelete who take part in the Olympic Game is important than any prizes or medals of the game. So
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The Olympic Games The Olympic Games are an international sports festival that began in ancient Greece. The original Greek games were staged every fourth year for several hundred years‚ until they were abolished in the early Christian era. The revival of the Olympic Games took place in 1896‚ and since then they have been staged every fourth year‚ except during World War I and World War II. Perhaps the basic difference between the ancient and modern Olympics is that the former was the
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Olympic Games The Olympic Games started off as a series of athletic events to honor the gods. The games have begun in the early 700 BC in honor of the god Zeus. No women were allowed to watch the games and only Greek nationals could participate. The games were held every four years. In honor of the god Zeus a statue was built out of gold and ivory by a Greek sculptor. In the games 100 oxen were sacrificed and many athletes would make sacrifices themselves. In the games boxing was a brutal sport
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The 2012 Olympics games were chosen to be held in London Stratford‚ Newham. The British Olympic Association had been trying to bring the Olympics to “London since 1997”. United Kingdom tried to bid the Olympics 3 times‚ each time failing. The bids were in 1992‚ in 1996 and 2000 for Manachester. The only reason why London made a bid is because the international Olympic Committee said that “London city” was the only city with a chance of winning it within England. Therefore the decision was made to
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The Olympic Games of Ancient Greece and What They Represented The ancient Olympic games were primarily part of a religious festival in honor of Zeus‚ the father of the Greek gods and goddesses. The festival and the Games were held in Olympia‚ a rural sanctuary site in western Peloponnesia. The Greeks invented athletic contests and held them in honor of their many gods and Zeus. The Isthmos games were staged every two years at the Isthmos of Corinth. The Pythian games took place every four years
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