rights reserved Printed in Great Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet’s $500 Million Gamble DON SULL‚ London Business School‚ and Commentators‚ Constantinos Markides‚ Walter Kuemmerle‚ Luis Cabral. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London’s Luton airport. In two years‚ it was widely regarded as the model low-cost European airline and a strong competitor to flag carriers. The company has clearly
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Atrill‚ P. (2005) Financial Accounting for Decision Makers. 4th ed. Harlow: Financial Times‚ Prentice Hall. BBC (2009) Go-ahead for new Heathrow Runway [online]. Available from: http://news.bbc.co.uk/1/hi/uk_politics/7829676.stm [Accessed 28th February 2009]. BBC (2009) Protestors buy up Heathrow Land [online]. Available from: http://news.bbc.co.uk/1/hi/england/london/7825169.stm [Accessed 28th February 2009]. Biz Ed (2009) Asset Turnover [online]. Available from: http://www.bized.co.uk/compfact/ratios/asset3
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when its shares were listed for the first time on the stock exchange. The following year Iberia was included in the selective Ibex‐35 stock market index. Today Iberia is an international transport group operating in around 100 airports. IBERIA’S POSITION SHORTLY AFTER PRIVATISATION (2002) Although Spain is not a major airline hub‚ it is a rapidly growing market: FAST GROWING SPANISH MARKET Iberia case study 1 Iberia revenues are split roughly
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Apart from analysing the macro-environment‚ the micro environmental factors must also be analysed. The Airline is one of the major industries in the world today and is greatly affected by Michael Porter’s "Five Forces" model. These are internal factors that have a direct impact on the industry and a business has to understand the dynamics of its industries and markets in order to compete effectively in the marketplace. Porter defined the forces which drive competition‚ contending that the competitive
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THE COMMISSION FOR AVIATION REGULATION ON THE DETERMINATION OF AIRPORT CHARGES 27 MARCH 2001 Table of Contents 1. Introduction 2 2. Background on Ryanair 5 3. Background on Aer Rianta’s Charging Policy 9 4. Key Issues 14 5. Comments on the Statutory Background 15 6. Submissions on Questions raised 20 Confidential Annex (Separate Document) - WITHHELD 1. INTRODUCTION This paper sets out Ryanair’s submissions on the determination of airport charges by the Commission for Aviation Regulation (the "Commission")
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commercial carrier‚ its operations began with 25 staff and a single 15-seat turbo-prop commuter plane between Waterford in the southeast of Ireland and Gatwick Airport‚ the second busiest airport in London after Heathrow. Later on‚ regulatory authorities permitted the Ryanair Airlines to have at least four flying flights a day on Dublin-London route‚ with more seating capacity. Nowadays‚ Ryanair‚ with its rapid growth‚ occupies the most sought position in its own field‚ being "Britain’s favorite airline"
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consists of point-to point‚ short- or medium-haul services with no interlining‚ connections or baggage transfers. · use of less congested secondary airports leads to reduced taxi times‚ quicker turnarounds and lower airport charges. · high frequency of service at every airport served provides a larger return on the investment necessary at that airport‚ whilst also providing flexibility for passengers thereby encouraging further demand. 2.2 Aircraft Fleet · single fleet type‚ providing commonality
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24 9. Reference and bibliography……………………………………………………………………………………. 25 1. Introduction This report will focus on the current economic crisis and the effect it has had upon British Airways. The passenger figures at London Heathrow‚ Gatwick‚ Standsted and other major airports have dropped by 7.4 per cent last year compared to 2008.(Telegraph‚ 2009) Moreover‚ many different surveys have shown that people are now more reluctant to travel to foreign destinations for holiday. Moreover‚ the Civil
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over the Internet. This saves them 15% on agency fees. - They are based in Stansted in Essex (a secondary airport). New and accessible. It is cheaper to fly from Stansted than either Heathrow or Gatwick‚ and since it is less busy Ryanair can turn aircraft around more quickly. - Many of Ryanair’s destination airports are secondary. Secondary airports‚ which tend to be smaller regional airports. Costs are lower and aircraft can be turned around faster. - Keeping aircraft in the air as much as possible
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African Journal of Economic and Management Sciences‚ 3‚ 273-289 Morrel‚ P. (2008). Can long-haul low-cost airlines be successful? Research in Transportation Economics‚ 24‚ 61-67 Pels‚ E.‚ Njegovan‚ N.‚ & Behrens‚ C. (2009). Low -cost airlines and airport competition.
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