economic and social regeneration of the area surrounding East London. Part of this transformation would come during the games with visitors attending and enabling the local economy. All this would be possible by drawing people at affordable but also at revenue maximizing prices. This indirect revenue streams were difficult to quantify but also incorrect to neglect due to the additional revenue potential the games had to offer to London and U.K as a whole. • Maximizing Game Attendance: Just maximizing
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Date: March 3‚ 2013 Re: London 2012 Olympic Games Background Paul Williamson and his team were responsible for developing the policies for pricing and distributing the tickets for the 2012 London Olympic Games. He along with team members Chris Townsend‚ the Commercial Director of the LOCOG and Joanna Manning-Cooper‚ Head of Public Relations and Media were actively engaged in the pricing strategy decision making. The tickets were set to go on sale starting in late 2010 which meant that Williamson
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EconomiIntroduction The Olympic Games is a major international event featuring summer and winter sports with the participation of thousands athletes. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations will participate into the games. The Games are currently held every two years‚ with alternating of Summer Olympic and Winter Olympic Games. As short‚ they occur every four years within their respective seasonal games. In this year‚ the 2012 Summer Olympic
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that much price that can be easily afforded by average Londoners who are living in the nearby areas of East London. Solution 4) In London Olympics 2012 the characteristics of a good pricing strategy are as follows:- A. PRICE DISCRIMINATION Price discrimination is the selling of similar goods and items at different prices to different consumers. As in the case London Olympics 2012 the tickets will
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required format of a written presentation; and prepare and present a research report‚ which aims to develop knowledge in a relevant events-related area. The event I picked that to assess and plan my research on was Economic regeneration and the London Olympics 2012: A pre-event analysis. Economic impacts will either have positive impacts or negative impacts when involving events as a major factor of this is the economic influence of an activity or industry to the local economy. The success of an event
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9-510-039 REV: FEBRUARY 4‚ 2011 JOHN T. GOURVILLE MARCO BERTINI The Lond don 2012 Olym mpic Gaames Paaul Williamso on could not help h but be am mazed. As hee looked dow wn from the 233rd-floor offices of the Lo ondon Organ nizing Commiittee of the Ollympic Gamees (LOCOG)‚ he h could see all a of East Lon ndon‚ one of the poorest areas in Greaater London. Historically H a working-claass neighborh hood and indu ustrial centerr‚ East Londo on had been bombed b heav vily during World W War II and
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INTRODUCTION As part of the London 2012 Olympic Games the Great British Government presented a legacy that they hoped would aid them to win the bid to host the games. This included what they hoped would become beneficial long-term effects socially and economically for Great Britain. One of the claims made the government was: ‘Harnessing the United Kingdom’s passion for sport to increase grass roots participation‚ particularly by young people – and to encourage the whole population to be more
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To: Dr. Judson From: Jessica Feldman Date: March 3‚ 2013 Re: London 2012 Olympics Background In 2005‚ to the delight of millions of English citizens‚ London won the rights to the 2012 Summer Olympics. London had previously hosted the Olympic games in 1908 and 1948‚ while bidding on the 1992‚1996‚ and 100 games. In 2012 London had decided to stage the games in East London‚ a disadvantaged area that never fully recovered after being heavily bombed during World War II. Upon receiving this news
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London Olympics 2012 Legacy - Controlled Assessment - How will people in the UK benefit in the long term from the facilities developed for the 2012 Olympic? The London Olympics commenced on 27th July 2012‚ after beating four rival cities in summer 2005 to win the right to stage the Olympic Games in 2012. After an exhaustive two year search to find the hosts‚ London came out on top: out of itself‚ Madrid‚ Paris‚ Moscow and New York. Plans for the new Olympic park based around the deprived area
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| The London 2012 Olympic Games | The LOCOG’s Ticket Pricing Strategy | | | | Contents 1. Introduction 2 2. Setting the price 2 2.1. Selecting Pricing Objectives 2 2.2. Determining Demand 3 2.3. Estimating Cost 3 2.4. Analysis of competitor’s costs/prices/offers 3 2.5. Selecting a pricing method 4 2.6. Selecting a final price 5 3. Pricing and Distribution Strategy 5 4. Analysis 5 4.1. Limitations 5 4.2. SWOT 5 4.3 Marketing Mix 5 5. Summary/Conclusion 5
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