Assignment #4: Case 13-1 “Advertising‚ Public Relations and the 2008 Beijing Olympics” International Marketing Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Over the past three decades or so‚ the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic‚ 2001). It is important to note that public relations are not marketing
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What evidence can be presented to support the argument that holding the Olympic Games brings both economic and social benefits to a country that outweigh the costs? Content Introduction --------------------------------------------------------------- 3 Economic benefits (outweigh the costs) ------------------------ 3 Social benefits (outweigh the costs) ------------------------------ 5 Conclusion -----------------------------------------------------------------
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D.J.‚ & Montgomery‚ C.A. (1995‚ July/August). Competing on resources: Strategy in the 1990s. Harvard Business Review‚ 73 (4). (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) * Porter‚ M.E. (1996). What is Strategy? Harvard Business Review‚ 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) * Stegmann‚ J (2009) Critical Thinking in Strategic Management: A Conceptual Guide
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a) Social and cultural The staging of major sports events effects the host community in several ways. The most important is the so called “feel-good” factor created by the success reached in sports competition and the image created of the host city (Bowdin‚ et al. (2006) pp). This factor can even led to better motivation at the work place as stated in a study by the Hudson company: “Real-life accounts reveal that the sporting ‘feel good’ factor has a significant impact on the world of work: on
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5/12/13 BBC News - India’s Olympic performance INDIA 13 August 2012 Last updated at 06:48 ET India’s Olympic performance India’s haul of six medals‚ including two silver and four bronze‚ is the country’s best performance to date at the Olympic games. Sports writer V Krishnaswamy looks into the future for team India and how to build on this success. The world it seems has taken the escalator‚ but Indians are still using the staircase. From 1996 to 2004‚ it was one at a time‚ then it be
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Proposed Working Title 2012 Olympics and its impact on the hospitality industry of London. Research Background / Context On 6th July’ 2005 London was selected as the host city for the 2012 summer Olympic and Paralympics Games. The games is often labelled as the “greatest show on earth” which involves thousands of sports persons both men and women from around the globe aiming to reach the ultimate in sporting achievement. The Olympic Games will take place entirely in London‚ but the bid team had
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London Olympics 2012 London Olympics 2012 There are many advantages and disadvantages to London for hosting the Olympic Games. Advantages: Urban regeneration the East-end of London will be the main focus of the Olympic Zone‚ Stratford being host to a brand new 80‚000-seater Olympic Stadium. Housing One of the long-term benefits of the games is the provision of 5‚000 homes following the conversion of the Olympic Village after the games. However the cost of housing may increase as a result
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division it’s more of a case of unity. “The London 2012 Olympic Games delivered the biggest national television event since current measuring systems began‚ with 51.9m (90% of the UK population) watching at least 15 minutes of coverage. 24.2m (42% of the UK population) also watched at least 15 minutes of coverage on the BBC Red Button.” [London 2012 Olympics deliver record viewing figures for BBC]. The demonstration effect was utilised during the Olympics as the event promoted positive feelings about
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staff reporter: “John Carter visits the village with its own eccentric games”. Fact & Opinion: It is a fact that the second paragraph points to the origins of the Cotswold games in the early 17th Century – thus anticipating “Baron de Coubertin’s Olympic revival by 284 years”. Allegedly‚ the Cotswold games were started as a Whitsun celebration in 1612 by Robert Dover. The games consisted of quirky rustic pursuits like cock-fighting‚ coursing and shin-kicking! These two-day games ran annually for “250
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The Olympic Games - London 2012 London is one of the great and most diverse world cities – and that means it’s always growing and changing. Winning the bid to host the 2012 Olympic Games and Paralympic Games has provided a boost to London’s renewal‚ giving the opportunity to enhance and accelerate existing plans‚ and making new projects possible. The Games will take place throughout July – September 2012: Olympics takes place 27th July – 12th August Paralympics takes place 29th August
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