E-COMMERCE AND MARKETING | December 14 2012 | Evaluate the features that must be taken into account when designing a mobile web presence and provide a critical analysis of the benefits and challenges of marketing on mobile platforms. | DESIGNING A MOBILE WEB PLATFORM | TABLE OF CONTENTS SECTION DESCRIPTION PAGE 1.0 INTRODUCTION 3 2.0 User-friendliness 4 2.0.1 - Responsive Web Design 2.1 Global reach 2.2 Mobile-specific features 2.3 Mapping and geo-location
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1Would you say that Google and Yahoo are direct or indirect competitors? What about McDonalds and Macaroni Grill? Explain why? Indeed Google and yahoo are both direct competitors because the both provide the same services such as : email ‚ search ‚chatting groups ‚ blogs ‚for McDonalds and Macaroni they are indirect since both provide food but of different types which make them compete for different products . - 2 . Given the example of Atari and Nintendo games‚ which one was the first
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Sample Assignment Answer 1 : INTRODUCTION When business to business became “the next big thing‚” vertical net went public and recast itself as an online exchange‚ attempting to parlay its vertical trade communities into online marketplace that world bring together business and seller. Where will the business compete? How will the business win? Certainly ‚ winning is relative to the goals of a business. A business may choose to define victory in terms of revenue targets
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Commerce Assessment 2 Jack Wilkins Question 1 Racial Discrimination Act 1975 (Commonwealth) An explanation of the legislation The Racial Discrimination Act is an act that prohibits discrimination on the basis of race‚ colour‚ descent‚ national or ethnic origin‚ immigration status‚ gender‚ height disability and religion. Discrimination can be found in many areas of public life‚ the acts have been devised and implemented to discourage unwanted behaviour and make the workplace and society aware
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The web environment is quite different from that of the traditional brick and mortar businesses. The very nature of e-business necessitates the need for things to be viewed from a different perspective. An important contemplation is whether ethics needs to be considered‚ and if so‚ the development and implementation of policies that would support that need should be explored. In comparing the way business is transacted via the Web to that of a traditional business‚ one area of interest is privacy
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Search Engine Strategies Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content of your webpage‚ so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines‚ but to leave them abundant clues as to what your webpage is about. This approach is called
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Distribution 12 o. Online Marketing Strategies 12 p. Offline Marketing Strategies 12 H. Customer Relationship Management (CRM) 12 q. Development 12 r. Maintenance 12 \ Company Description & Mission E commerce or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Overstock is an example of an e-business. Overstock is a retailer that sells a variety of items online
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E-COMMERCE ASSIGNMENT 1 Question 1: How do social network make money? Social networks attract plenty of visitors but have had a tougher time attracting advertisers who may be wary of associating their brands with inappropriate content….New technologies are being developed to help make social networks more attractive to advertisers. A social network is a way of connecting people and/or organizations and businesses together for mutual benefits. This network is comprised of ties and nodes
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Part A 1. A company may choose to separate their online operations into a new company for a number of reasons including: the expected volume for the e-business is large‚ a new business model must be designed separate from the limitations of current operations‚ the company can be created without relying on current operations‚ and the online company is given the freedom to develop new partnerships‚ attract new talents‚ create their own prices‚ and raise extra funding. There are several benefits
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Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce‚ December 2009‚ vol. 14‚ no.3 (http://www.arraydev.com/commerce/jibc/) The Role of IT/IS in Combating Fraud in the Payment Card Industry Jan Devos Lecturer at the Ghent University Association‚ Howest Kortrijk‚ Belgium Graaf Karel de Goedelaan 5‚ 8500 Kortrijk‚ Belgium Author ’s Personal/Organizational Website: www.pih.be/opleiding/elektronica/~jdv/index
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