MKTG 211 - Case #2 - Individual Assignment - Banyan Tree: Branding the Intangible* Case Overview: Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity
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The Battle of Pine Bluff took place in Jefferson county. At 8:00 am‚ October 25‚ Col. Powell Clayton sent a company of cavalry toward Princeton which ran into Brig. Gen. John S. Marmaduke’s men advancing. After some fire‚ the Rebels‚ under a flag of truce‚ came forward demanding surrender. Lt. M.F. Clark answered that there would be no surrender. Clayton slowly retreated back into Pine Bluff. In the meantime‚ about 300 African-American soldiers rolled cotton bales out of the warehouses for barricades
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Part 1: Written Questions 1. Explain the hygiene procedures in your workplace. In café 90073 the following hygiene procedures must be adhered to; * Personal hygiene- no nail polish‚ hair tied back‚ regular showers‚ wash hands regularly * Correct food storage- FIFO * Suitable dress & protective wear- enclosed shoes‚ apron‚ mesh gloves to operate meat slicer * Avoidance of cross contamination- coloured coded chopping boards * Safe & hygienic handling of disposal- double
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Hispano-Mestizo America/Borderlands America: “Lone Star” The film “Lone Star” is a murder mystery film based in Frontera‚ Texas which is a multicultural border town. The significance of the conclusion of “Lone Star” is based off of several contexts presented throughout the film. The portrayed contexts of the film have to do with relationships and conflicts between races‚ social classes and power struggle within a community and the border between Mexico and Texas. These contexts place significance
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Florida is Australian pine. Australian pine trees threaten beach plant communities as they quickly invade beaches. They have also invaded Everglades. These trees produce a dense leaf litter beneath them thereby outcompeting native vegetation. They have shallow root systems and hence tend to uproot and topple during high winds and pose a significant hazard to coastal storm evacuation routes. Australian pine forests provide little or no native wildlife habitat. Australian Pines’ success is so bad for
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Conflict of Interests In the film “Lone Star”‚ three of the characters‚ out of those two of them being the main characters have conflicts with the parents that birthed them. Pilar Cruz and her mother never quite see eye to eye on many topics and about certain people. The lead protagonist‚ Sam Deeds is constantly in the shadows of his father‚ while being the sheriff‚ he receives a great deal of turmoil for his leniency with residents of his town. While Otis Payne‚ one of the local bartenders‚ has
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As the fog lifts and the sun begins to rise over Torrey Pines golf course cliffside‚ I can’t stop myself from staring into the vast Pacific Ocean that forms the perfect early morning backdrop. The salty ocean breeze briskly flashes across my face as I approach my shot from the tee box of the third hole. A dramatically set two-hundred-yard downhill par three‚ encased by ocean cliffs‚ safeguarded by a colony of trees to the right and an enormous sand trap that spans the entire front of the green
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Case 2 Re-examining a Proposal After working 10 years as the only minority manager in a large printing company‚ David Jones decided he wanted to set out on his own. Because of his experience and prior connections‚ David was confident he could survive in the printing business‚ but he wondered whether he should buy an existing business or start a new one. As part of his planning‚ David contacted a professional Employer organization (PEO)‚ which had a sterling reputation‚ to obtain an estimate for human
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CAFÉ COFFEE DAY RESEARCH Introduction The given case is based on CCD the largest coffee retailer in India. It started operation since 1996 by V.G Sinddharth. CCD pioneered the café concept in India by year 2000 the company had only 14 outlets in 6 cities. It was after year 2000 the company started on a massive expansion program that has been it set up nearly 1000 outlets in India in ten years. The café coffee day is owned by ABC Ltd which is the largest producer of Arabic coffee in Asia. There were
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1. An ethical issue exists when there is a question of whether an action is right or wrong. List the issues that‚ in your opinion‚ are ethical issues in this case. Chandler told Braxton that many things are out of their field or expertise’s‚ however‚ Braxton had some legitimate concerns that needed to be addressed. One‚ when PSI decided to cut productions of the shredded film‚ they were essentially not delivering what that promised to the companies that they had contracts with. Chandlers advice
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