Jamba Juice Case Thought Starters 1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. 3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy? 4. If you were a marketing director for Jamba Juice and were asked to develop an advertising and media plan which
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Long Term Objective: My long-run objective is to achieve the role of the head of the supply chain department of an international retail brand in India. It became apparent to me‚ in the course of my career that the future of the retail chains in India would be decided by their supply chains. With the Indian Government’s approval for international retail chains setting up stores in India‚ the area of supply chain management is destined to be a promising career option Short term objective: To
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Manager Interview- Jamba Juice Company Business and HR Strategy Jamba Juice’s company strategy focuses on the customer experience‚ optimizing store performance and developing a people pipeline. Jamba believes that each team member and manager contributes to the profitability of his or her respective store and that each store makes a difference. Therefore human capital is their main priority and greatest asset. Jamba Juice’s HR strategies are highly in line with meeting their performance
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External Analysis The General Environment of the Industry Jamba Juice and its immediate competitors operate under the industry entitled “snack and nonalcoholic beverage bars” [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: “This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack‚ such as ice cream‚ frozen yogurt‚ cookies‚ or popcorn or
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Strengths Jamba Juice is a well-known company. They have been around a short time‚ but have grown rapidly to become a top competitor in their industry. With many options for their customers‚ and their menu Situation Analysis and merchandise line continuously growing and changing‚ they have many selling points. Weaknesses Although they are a top competitor‚ they do still have those other companies in their indsutry. Competitors like Smoothie King industry and Planet Smoothie are quickly rising
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CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages‚ juices and snacks‚ with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent‚ JL 360‚ Jamba Juice decided to conduct
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Case Analysis #1: Jamba Juice Sociocultural Factors Sociocultural factors influence and restrict consumption ideas‚ needs‚ desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development
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residents in Iowa City we will target around 50% of these people who enjoy smoothies and 25% who want to maintain a healthier lifestyle. As of September 29‚ 2015‚ there were 884 Jamba Juice store locations globally (Russell‚ 2015).
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To me leadership‚ or being a good leader‚ means to set an example‚ direction‚ to motivate‚ and to maximize individual efforts to achieve one main goal. My employment with Jamba Juice has had a tremendous impact on how I view leadership‚ and how I currently and will continue to use my new views to improve our store. At Jamba Juice we focus on our guest satisfaction‚ which
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Financial objectives: • Constant product innovation (at least two upgrades and one new product launch) to prolong the product lifecycle which will help in maintaining and growing the market share. Current product portfolio (April 2012 sales) is I phone:60%‚ I Pad:20%‚ I pod: 13%‚ Mac 7% • Focus at achieving key performance index which are aligned with the investor’s expectations: o Earnings Per Share = 50 o Return on Equity= 45% o Credit Rating: A++ (Superior grade) o Generate and maintain
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