instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 From market orientation to brand orientation in the public sector a Johan Gromark & Frans Melin a b Lund University‚ Sweden b Lund University‚ Sweden Published online: 02 Sep 2013. To cite this article: Johan Gromark & Frans Melin (2013) From market orientation to brand orientation in the public sector‚ Journal of Marketing Management‚ 29:9-10‚ 1099-1123‚ DOI: 10.1080/0267257X.2013.812134
Premium Brand Brand management
Heiens / Market Orientation Market Orientation: Toward an Integrated Framework Richard A. Heiens University of South Carolina Aiken Dr. Richard Heiens is Assistant Professor of Marketing at the University of South Carolina Aiken‚ School of Business Administration‚ 471 University Parkway‚ Aiken‚ SC 29801. (803) 641-3238. RichardH@Aiken.SC.edu EXECUTIVE SUMMARY "Market orientation‚" may actually encompass several different approaches to the strategic alignment of the organization with the external
Premium Marketing Strategic management
Please discuss both your short– and long–term career goals‚ including your vision of your post–graduation employment‚ and describe how the Texas MSF will help you meet those goals. My career goals have been shaped by my childhood passion for problem solving and mathematics‚ combined with hard work and determination. As I grew older I found both of these being expressed more and more through investing and the financial markets. This was my first inclination of where my long-term career goals would be
Premium Management Learning Business school
undergraduate or graduate degree‚ it does make any difference. Likewise‚ in this paper a subject of being market orientation is being discussed. According to many experts and studies‚ there is no clear cut definition to Market Orientation. The reason is that the term is very broad and subjective due to its practices and sophisticated world of human. However‚ there are still basic criterions for such term. And such criterions are like being responsive to knowledge of the market‚ understanding of customers’
Premium Marketing
low self esteem. Long term effects can include a lasting desire for revenge and fear of new social situations. The victim is not the only one who struggles with
Premium Bullying Abuse Suicide
www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 The Effect of Alternative Market Orientation Strategies on Firm Performance Eric T. Micheels (Corresponding author) Assisstant Professor‚ Department of Bioresource Policy‚ Business & Economics University of Saskatchewan‚ Canada E-mail: etm550@mail.usask.ca Hamish Gow Professor of Agribusiness‚ College of Business‚ Massey University‚ New Zealand E-mail: h.r.gow@massey.ac.nz Received: February 6‚ 2012 doi:10
Premium Marketing Strategic management
(National…) Many of the drugs do not have immediate side effects but can have long term effects caused by overmedicating. Overmedicating can be caused by intentionally or unintentionally taking beyond the prescribed amount‚ or by a doctor giving out a prescription on top of other medication. Many people are even given prescriptions
Premium Pharmacology Drugs Opioid
personal theoretical orientation to counseling is Cognitive-Behavioral therapy. Cognitive-Behavioral therapy helps the client to uncover and alter distortions of thought or perceptions which may be causing or prolonging psychological distress. The theoretical foundations of CBT are essentially those of the behavioral and cognitive approaches. CBT leads to a clear‚ persuasive‚ and evidence-based description of how normal and abnormal behavior develops and changes (Kramer 293). The term “cognitive-behavioral
Premium Cognitive behavioral therapy
Time Orientation Winston Churchill‚ a famous author and politician‚ once said a simple quote I found to be astonishing; Churchill stated “If we open a quarrel between past and present we shall find that we have lost the future.” At one point in life we are almost always focused on one time zone or another either the past‚ the present or the future. I find almost always that these times zones can either be in sync or incompatible. Yes‚ there may be positive aspects to the past‚ the present or the
Free Time Future Present
Employee Orientation and Training Programs Orientation is a meeting or the formal activity that specifically prepares employees for working in particular organization and working environment. An orientation meeting can be formal‚ with several new hires in a conference room‚ or it can be informal‚ with the supervisor or another employee on a one-on-one basis. An orientation for new employees can be a advantage to both the employee and the employers. Some of those advantages include the following;
Premium Employment Organizational studies Organization