Page 1 of 8 ANZMAC 2009 Celebrities in advertising: looking for congruence or for likability? Nathalie Fleck*‚ University of Cergy-Pontoise‚ Thema‚ France Nathalie.flec@u-cergy.fr Michaël Korchia‚ BEM Bordeaux Management School‚ France Michael.korchia@bem.edu Isabelle Le Roy‚ CSA‚ France Abstract Celebrities used as endorsers in advertising are often very popular ones. However‚ from a cognitive point of view (and more academic one)‚ congruence between brand and celebrity seems to be very
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Response for “Thirteen Ways of Looking at a Black Bird” I think the most difficult yet most appealing concept in the reading is the concept that the content arises from the temporal duration of the artwork. I like how McEvilley thinks artwork is timeless and eternal. The author also described in the article that “The divine spark inside the artwork is its immortal Soul‚ which enables it‚ like the magical ritual‚ to penetrate through to higher metaphysical realms and to act as a channel to
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Through the Looking Glass of Amelia Earhart “Courage is the price that life exacts for granting peace. The soul that knows it not knows no release from little things: Knows not the livid loneliness of fear‚ nor mountain heights where bitter joy can hear the sound of wings. How can life grant us boon of living‚ compensate for dull gray ugliness and pregnant hate unless we dare the soul’s dominion? Each time we make a choice‚ we pay with courage to behold the resistless day‚ and count it fair” (“Poem
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The book I read and am completing this project with is “Looking for Alaska” by John Green. For this presentation I used my knowledge from the book and also extended on some of the ideas. The overall concept of my Visual Component is showing the main quotes‚ questions‚ and ideas portrayed in the story. This story about a guy named “Pudge” since he was so skinny and he goes to a boarding school and meets a girl named Alaska and he slowly started to fall for her. The night Alaska started to show feeling
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MacKnight is one of the prominent contributors to the topic of ledger art. In her works‚ she devoted much attention to the women and the children (Gussie Fauntleroy). She explained the position of this weak groups within the society in her work titled “Looking Between the Lines”. Her work also focused on the conflict between the government of the
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CHAPTER -1 NEWS AND CONCEPTS News is one of the best know commodities in today’s world news is selective version of world events with a focus on that which is new and unusual. The concepts of news must have existed even before the beginning of the era of mass media called personal news. The news and interesting information constitute news. News may be defined as any accurate fact or idea that will interest in a large number of readers. News has certain other ingredients
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In Thuy’s book “The Gangster We Are All Looking For‚” the narrator’s older brother drowned in Vietnam. Later‚ the narrator and her father immigrated to California when she was still a young girl‚ leaving her mother behind in Vietnam. Her mother eventually joined her and her father in the U.S. As the narrator grew older‚ she watched her parents as they faced difficulties adapting to their new lives in America and remained haunted by memories of her dead brother. The narrator’s father was especially
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‘’Onelady like looking ‘ like cornrows . of cornrows. shaved heads and side ponytails hair weaves‚ new perms we stay ready to play’’ (2-3)You should imagine being treated differently imagine having to work your way up to become something great.It’s not that easy ‚ when your girl you’re looked down on treated as if you’re not good enough ‚ many have work hard despite the conditions and what people put you thru and what they say to you really learn to overcome it.It’s not fair but it’s life and if
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he book Looking For Alaska by John Green is a book that brings a lot of mixed emotions and shocking surprises that make it almost impossible to stop reading. In this book there are 3 main character that go by the names of Miles “Pudge” Halter‚ Chip “The Colonel” Martin and of course Alaska Young. Pudge starts off the book as a stranger who has just transferred to the boarding school of Culver Creek which both The Colonel and Alaska attend. He is the story’s protagonist‚ the story is told completely
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1.) Looking at the skull‚ where are they eyes positions (front‚ side‚ top)? How much of the skull is taken up by the eyes? Does this suggest anything about how/when they live/get food? Pigeon: The position of the bird’s eyes are on the side of it’s head. The eye sockets are also very large taking up roughly one third of the entire skull leading us to assume that vision was a key sense for the pigeon. Bat: the eyes are positioned on on the top of the head and take up a small portion of the skull
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