Dove: Evolution of a Brand 1. What is a brand? The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. It connotes consistency‚ a sign of quality and generates loyalty & goodwill. Why does Unilever want fewer of them? Creating a brand is expensive - must focus on the brands with the greatest potential of survival & financial returns. Marketing investment and
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Rita Hayworth And The Shawshank Redemption Stephen King There’s a guy like me in every state and federal prison in America‚ I guess - I’m the guy who can get it for you. Tailor-made cigarettes‚ a bag of reefer‚ if you’re partial to that‚ a bottle of brandy to celebrate your son or daughter’s high school graduation‚ or almost anything else ... within reason‚ that is. It wasn’t always that way. I came to Shawshank when I was just twenty‚ and I am one of the few people in our happy little family
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“I think Canada was just really ready for it‚” says Aviva Groll‚ group account director at Ogilvy‚ who has worked on Dove since 2004. “There was a lot of support internally at Unilever‚ it struck a chord… [It was] a time of great experimentation and great leadership that allowed that to happen.” Groll also notes that having the budget available and co-operation amongst the product categories to allow for a campaign centred on the brand as a whole meant everything fell into place for a Canada-first
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“THE WATCHER” By: Andrea L. Thornton The painting I have chosen for this assignment is the 1921 oil painting‚ “The Watcher” by American artist‚ Frank Weston Benson. I had the privilege of viewing this painting on February 23‚ 2013 of this young woman standing on a white‚ sandy shoreline gazing out over the waters. The painting was donated to the Huntington Museum of Art in Huntington‚ West Virginia. My daughter‚ Noelle assisted me with taking my picture and I dedicate all of my efforts
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Dion Bass CJ-1200 Professor Williams Assignment 2 9/6/13 1. The five functions of law in American society are : 1A-Law Bestows Benefits on People 1B-The law creates new programs 1C-The reflects society’s values 1D-Law prescribes certain activities 1E-Law provides predictabilities 2. Select one of the five functions of law. Give an example of how an interest group would use that function to promote its own special interest. Homeowners who use contractor to complete repair to their
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How like the winter is my favorite song because of all the combinations of all the parts. And how the music flows with the deep voices of the men in that choir. Another reason I like the song is just how all the parts perfectly put it together to show how challenge it sounds to sing this piece. The tone in this song sounds very deep and very dark because there are no high notes for the men. The amounts of dynamics to sing this song were a lot since they have to know your part and not miss a single
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Birth Order theories have been around since the 1920’s. Alfred Adler‚ a contemporary of Sigmund Freud‚ was the first to emphasise the importance of birth order and how it affects our lives. Today’s psychologists tend to believe that birth order is simply one variable that affects‚ but does not determine what you are like. It is very clear however‚ that there is a lot more to your child’s personality than what they’ve inherited from their gene pool. Do you believe your child’s birth order
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Museum Paper Assignment: Girl with the Doves and Dionysos and Retinue Art History I Professor E. Gibson December 2‚ 2009 In ancient Roman and Greek cultures it is evident that many sculptures were utilized to honor the deceased. Funerary art such as the Greek Grave Stele of a Little Girl and the Roman Triumph of Dionysos and the Seasons Sarcophagus are deeply connected by the purpose and medium of which the sculptures were created yet dissimilar in the style and themes
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Top Five Passages Taken from “I Just Wanna Be Average” by Mike Rose 1) “Students will float to the mark you set. I and the others in the vocational classes were bobbing in pretty shallow water... mostly the teachers had no idea of how to engage the imaginations of us kids who were scuttling along at the bottom of the pond” (2). This text stood out to me because it is a simple concept yet abundantly true. A thorough understanding of this passage will lead to the uncovering of a deeper meaning
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EDUCATING RITA Significant experiences in people’s lives provide opportunities for growth and development. Going ‘into the world’ means moving from familiar experiences to new horizons. When going from familiar experiences to new ones‚ obstacles are usually overcome before being totally successful. Individuals might be given advice and/or guided through the transformation to reaching new horizons. Great rewards and opportunities also come about while going through the process of growth and development
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