WHY BRAND FAIL? Brands fail due to several reasons. It may be due to the company’s offerings not relevant to current market needs‚ poor communication‚ positioning‚ etc. Some of the important reasons are discussed below which could guide the young budding brand managers to learn from the mistakes committed by the market players earlier. 1. No USP/JND 2. Irrelevant Product Concepts 3. Poor Timing of Launch of a Product 4. Omission of Cultural Dimensions 5. Benefits of The Brand Not Communicated
Premium Brand management
Introduction of 4P’s The 4 P’s of Marketing The 4 Ps of marketing are Product‚ Price‚ Place‚ and Promotion. Think of each of these as a variable which you control. The idea is to set these variables in such a way so that sales will take place. You cannot "make" a customer pull out her credit card‚ but you can certainly help her in coming to a decision by setting the "right" price‚ the retail location‚ the level of advertising and even product attributes
Premium Marketing
defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand. The Customer-Based Brand Equity Model approaches brand equity from the perspective of the consumer – whether this be an individual or an organization. Understanding the needs and wants of consumers and organizations and devising products and campaigns to satisfy them are at the heart of successful marketing. BRAND SALIENCE: Created in France‚ L’Oréal Paris brings the sophistication and elegance
Premium Brand Brand management Branding
Company and Product Background McDonald’s is one of the best known brands worldwide. McDonald’s first made its way to Malaysia in December 1980 when McDonald’s Corporation of USA issued the exclusive license to GOLDEN ARCHES RESTAURANTS SDN BHD or commonly known as McDonald’s Malaysia to operate McDonald’s restaurants in Malaysia. The entry of McDonald’s into Malaysia is through a Joint Venture agreement with Golden Arches Restaurants Sdn Bhd. McDonald’s Corporation of USA holds 49% equity. The
Premium Hamburger
Product * Yahoo! (Yahoo) is a leading global internet businesses‚ which provides internet services to individuals and businesses worldwide. * Yahoo! Home Page – including My Yahoo‚ Yahoo Toolbar‚ Yahoo Local and Connected TV. * Communities & Services – including Yahoo Groups‚ Yahoo Answers and Flickr. * Search Services – including Yahoo Search‚ Yahoo Local‚ Yahoo Yellow Pages‚ and Yahoo Maps. * Communications Services - including Yahoo Mail‚ Zimbra Mail‚ and Yahoo Messenger
Premium Yahoo!
Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
Premium Unilever Health Hygiene
1) The marketing mix consists of 4P’s. Explain how each part of the mix can be used to stimulate a response from the chosen target market. The 4P’s‚ price‚ product‚ place‚ and promotion that make up the marketing mix play a vital part in stimulating a response from the chose target market. These will ultimately be the deciding factors as to whether the target market will purchase the product or not. Although there are 4P’s‚ most companies will look a bit further to the 7P’s in order to stimulate
Premium Marketing Middle class Marketing mix
Product – Customer needs Colgate has a variety kind of toothpastes to satisfy each segment needs. For instance‚ Colgate Regular for economy segment. Colgate Tartar Control Toothpaste and Colgate Oxygen Bubbles for those who want to whiten teeth and fight cavities Colgate Sensitive Multi Protection and Colgate Pro Clinical for those who want to promote good oral health Colgate Dora the Explorer‚ Colgate SpongeBob which targeting children in regard to packaging‚ flavor and theme
Premium Colgate-Palmolive Toothpaste
processes is the essence of businessprocess reengineering (BPR)‚ a generic term covering a variety of perspectives‚ none of which is particularly rigorous‚ on how to change organizations. It is easy to dismiss BPR as hype‚ a management consultant’s marketing slogan‚ but the phenomenon is real and extremely important. In 1993‚ 60 percent of the management letters appearing with Fortune 500 company annual reports explicitly discussed reengineering efforts that were currently under way. One analyst recently
Premium Artificial intelligence Business process reengineering Process management
The key in marketing with Disney synergetic strategy as a global media Company‚ Marketing mix applied for the product industry consists of the 4 P: Product‚ Place‚ Price‚ and Promotion. The 4P relate to the marketing tactics used by a specific company in accordance with a previously developed marketing plan. Marketing tactics evolve around the target audience the key Company customers that generate the most of the revenue‚ whereas the tactics is then adjusted to create the most benefits for them
Premium Walt Disney Walt Disney Parks and Resorts The Walt Disney Company