B2B E-Commerce Learning Objectives 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the models and characteristics of 4. 5. 6. 7. the sell-side marketplace‚ including auctions. Describe the sell-side intermediaries. Describe the characteristics of the buy-side marketplace and e-procurement. Explain how reverse auctions work in B2B. Describe B2B aggregation and group purchasing models. Copyright © 2012 Pearson Education‚ Inc. Publishing as Prentice Hall 4-2 Learning
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Business Markets versus Consumer Markets B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important areas of differences are: market structure‚ products‚ buyer behaviour‚ demand‚ distribution channels‚ prices and communication. These differences affect marketing processes in a critical way. Market structure B2B markets are more segmented than consumer markets. That means fewer
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B2B vs. B2C Marketing Business-to-business (B2B) is a term used to describe transactions of goods or services between businesses as opposed to business-to-consumer (B2C) which describes activities of commercial organizations serving end customers with products and/or services. B2B and B2C marketing is different. There are profound differences that a business must remember when developing marketing activities. Although the marketing programs are the same for each type of business (events‚ direct
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L’oreal Group MCD 2050: Marketing 1‚ Major Assignment Astari Deardaza (23756667) Executive Summary L’Oreal is the largest cosmetic group in the world. The company started in 1909 by Eugène Schueller because of the hair dye he invented. Since he opened the company there is a lot of changes happened from the company itself until the changes outside the company such as the macro environment also the microenvironment. Because of the environment changes‚ the way L’Oreal choosing the consumer is
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topicsection=corptopic_group&topcode=corptopic_group_history_19091956 [Accessed October 31‚ 2013]. Market Watch 2008‚ L’Oreal Canada With Delivery of Shu Uemura - Market Watch. Available at: http://www.marketwatch.com/story/osf-global-services-continue-re-platforming-projects-for-loreal-canada-with-delivery-of-shu-uemura-2013-07-29 [Accessed October 31‚ 2013].
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Turkish food company‚ Yıldız Holding—one of the world’s leading and most respected providers of food and beverages. Following the divestiture‚ Godiva continued to share Campbell’s B2B platform for a short period. However‚ this was not a viable long-term solution. Godiva needed to become independent of Campbell’s B2B operations as quickly as possible to avoid expensive chargebacks and financial penalties. Godiva needed to make the transition away from Campbell’s with minimal disruption to current
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life. There are ways that Adventure Works can increase its profit by use of Business-to-business (B2B) e-commerce strategy‚ which is a way that business are conducted‚ a seller and a buyer both are business organizations. We can reach more suppliers in the different geographical region if we start conducting business online and if we do it with B2B e-commerce strategy we can eliminate channel conflict. B2B will help Adventure Works create a better relationship not only with retailers‚ but also with suppliers
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There is no differentiation of the product with its competitors. Customer skepticism is high in such cases and B2B vendors resort to promotional pricing to increase the perceived value of their products or services. There are different methods of promotional pricing in B2B. Some of them are: Quantity or Bundle pricing: This strategy encourages customers to buy in large quantities by offering them discounts. This strategy is also used to popularize
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This advertisement is for a cosmetic product which is called HiP(High Intensity Pigments) from L’Oréal Paris. L’Oréal Group is the world’s largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy‚ France. (L’Oréal‚ 2008) The theory used in this advertisement is consumer learning. For the theory consumer learning‚ there are two basic forms which are classical conditioning and instrumental conditioning. Conditioning is learning that based on the association of a stimulus
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B2B E-Commerce: Business Models and Revenue Generating Activities Randall D. Harris Department of Management‚ Operations & Marketing California State University‚ Stanislaus 801 W. Monte Vista Avenue Turlock‚ CA 95382 Phone: (209) 667-3723 Fax: (209) 667-3210 E-mail: raharris@toto.csustan.edu September 2000 Running Head: B2B E-Commerce B2B E-Commerce 2 B2B E-Commerce: Business Models and Revenue Generating Activities Abstract The connectivity offered by the Internet has opened
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