of BIS 375 Week 4 E-Commerce Strategic Matrix contains: B2B versus B2C Business - Management Individual E-Commerce Strategic Matrix Resources: Electronic Reserve Readings‚ the Internet‚ or other resources Select a faculty-approved industry such as automotive‚ healthcare‚ retail‚ call center‚ restaurant‚ and so forth. Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce. Include at least
Premium Marketing
tangible products. while business to business market deals with services such as financial services. * The way of communication also different between these market.B2B marketing uses direct method while other use indirect way to communicate. * B2b target
Premium Marketing
Share of Online Shopping According to iResearch‚ the B2B e-commerce of SMEs made up 50% of China e-commerce market and the whole B2B ecommerce occupied 70% in 2014‚ which implied that B2B e-commerce was still the principal part of the e-commerce market in China. Moreover‚ online shopping shared 22.9% in the e-commerce market‚ up 4.2% versus 2013. Online travel and O2O of local life services both saw a slight increase in market share from 2013. B2B e-commerce operators will input more in online transaction
Premium Marketing Electronic commerce
Marketing Management and Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship
Premium Marketing
topics and concept of generations (Boomers‚ X‚ Y) constant need for market intelligence) ! Corporate social responsibility " 4 Ps (list and define) ! Green marketing 4 Ps (common marketing tasks) Value creation Ch. 5 Consumer Behavior ! Terms: B2B‚ B2C‚ CRM‚ exchange‚ marketing *" 5(6) Step Consumer Decision mix‚ transactional vs. relational orientation‚ Process value‚ value co-creation " Maslows hierarchy Ch. 2 Marketing Strategy Criticism of Maslow’s Strategic process Types of information
Premium Marketing
THE B2B DILEMMA INTRODUCTION -AN OVERVIEW The B2B ordering system is recently developed system to eas the ordering process‚ It enable the costumers to make thier orders online‚ Also it connects the costumers systems directly to our firm‚ allowing the system to show the inventory of each subject and the level at which we make order. The old system was designed to accept orders via mail‚ fax‚ and phone but without this link between costumer and the firm. B2B system
Premium Marketing Electronic commerce Innovation
E-marketing: Int. mrkting has been described as achieving marketing objectives thru applying digital tech. E-marketing focuses on how the internet can be used to achieve the process: identifying: how can the int be used for mrkting research to find out cust. Need and wants Anticipating: the demand for digital service is key to governing the resource allocation to e-bus. Satisfying: a key issue for e-marketing is how to achieve cust. Satifaction thru electronic channel SOSTAC approach Situation: where
Premium Marketing
customer relations when dealing with buyers‚ engineers‚ sales leads‚ and potential customers in both the business of B2B and B2C‚ both of which covers the majority of business types in the world. Consider the following questions: What is ethical in B2C and B2B web sites? Who can you trust online? What are the laws in advertising online? Are there different issues with B2B and B2C? What are the ethical standards‚ federal laws‚ and international laws for email marketing? What can be copied
Premium Ethics Business ethics Marketing
John Lanham Hubspot Case Questions Professor Sandra Young MKTG 2920 Sec 1 1/14/15 1.) Assess whether Hubspot can scale their business with only inbound marketing or should they also use outbound marketing. You will need to list the strengths and weaknesses involved with inbound marketing‚ list the strengths and weaknesses of outbound marketing‚ then compare and contrast the two‚ and state a decision. Inbound Marketing Outbound Marketing Strengths Weaknesses Strengths Weaknesses Visually appealing
Premium Marketing
Introduction Differences between communication in business-to-business (B2B) markets and communication with consumers have to reflect the specifics of decision making process. On consumer markets‚ communication relates not only to pre-buying and buying behaviour‚ but
Premium Marketing Decision making Communication