Journal of Business & Industrial Marketing Branding in B2B markets: insights from the service‐dominant logic of marketing David Ballantyne Robert Aitken Article information: To cite this document: David Ballantyne Robert Aitken‚ (2007)‚"Branding in B2B markets: insights from the service#dominant logic of marketing"‚ Journal of Business & Industrial Marketing‚ Vol. 22 Iss 6 pp. 363 - 371 Permanent link to this document: http://dx.doi.org/10.1108/08858620710780127 Downloaded on: 15 November 2014‚
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execution of such an ideal however is met with reserve and obstacles. Another example of an ideal that met with obstacles and poor execution is the B2B exchange‚ discussed in an article by Mohanbir Sawhney at CIO.com. “At the root of the failure of B2B exchanges is the fact that their founders put the cart before the horse.” (Sawhney 2002) The B2B exchange was an ideal to bring together purchasers and vendors thereby “fostering liquidity‚ efficiency and transparency‚ and make money through the
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Contents 1. Introduction ……………………………………………………………………… 3 2. History and Development of Alibaba ……………………………………………. 3 3. Alibaba’s Competition Advantages ……………………………………………… 4 3.1 Biggest market share of E-commerce in China …………………………….. 4 3.2 The largest B2B‚ B2C and C2C website …………………………………… 5 3.3 The visibility is very strong ………………………………………………… 5 3.4 Better function ……………………………………………………………… 5 3.5 Others ………………………………………………………………………. 5 4. The Movement of IPO (Initial Public Offering) …………………………………
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mobile payment involving business. Person to Business (P2B) and Business to Business (B2B) M-PESA has evolved into a payment platform that lets businesses send and receive payments. In P2B model‚ businesses use M-PESA to promotional payments‚ field staff disbursements‚ salary disbursements‚ dividend payments‚ and government agencies can send payments to and collect fees from people with the B2P
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Choosing your Hair color ... what shade works best on you? You’ve finally decided to color your hair after seeing how great your friends’ hair color looks on her. So you rush to the store‚ buy that exact hair color and do it yourself at home. Come to find out‚ the hair color looks all wrong on you and you hate it. I can’t tell you how many times this has happened to me before I went to Cosmetology school. You ask yourself "why did this happen". Here’s why... When you’re choosing a hair color‚
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also the beginning of particular dynamic phase of nestle. Many new product are introduce after war end. Maggie product were intro in 1947. In 1948‚ the instant chocolate‚ Nesquik was developed in US. In 1974‚ Nestle became a major shareholder in Loreal‚ the world leading makers of cosmetic. In 1977‚ nestle again merge with Alcon Laboratories Inc‚ a U.S manufacturer of pharmaceutical
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a description of the supply chain concept and how it applies in eBusiness. Additionally‚ the benefits of the supply chain concept and the differences in the supply chain between a Business-to-Consumer (B2C) site compare to a Business-to-Business (B2B) site are explored. The concept of the Supply Chain The interaction between suppliers‚ manufacturers‚ distributors and consumers is important to understanding the supply chain concept. Schneider (2004‚ p. 544) defines the supply chain as "the part
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regarding their services division. The first solution is to invest in the business expansion of online auctions‚ as they identified a continued need for this type of transaction. The second solution was to create and implement a business-to business (B2B) exchange for suppliers‚ retailers‚ manufacturers and distributors. These solutions will be explained in depth in this case study. B. SITUATION Amazon.com was created in 1995 with the vision of CEO Jeff Bezos. The company had a primary product of
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permanent and casual staff. I have extensive experience in budget control and working to strict deadlines. I have lots of experience in promoting and marketing. I have extensive experience in project management. I have extensive experience with B2B negotiations as well as B2C. I am good at selling events and communicating them with potential customers. I’m not afraid of tough negotiations and I am confident I can get the best deals and prices available for certain products and services. I have
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Management‚ Eli Broad College of Business Administration‚ Michigan State University‚ East Lansing‚ Michigan‚ USA. Introduction Many Internet and traditionally-based electronic commerce (e-commerce) companies‚ whether focused on business-to-business (B2B) or business-to-consumer (B2C) markets‚ have come to realize that easy access to information and communication and the delivery of their products or services are important drivers in developing market competitiveness. Having a supportive electronic
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