INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV‚ Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria
Premium Pakistan Karachi Sindh
example of B2C e-commerce. Another category would be Business-to-business‚ which is the electronic commerce involving the sales of goods and services among businesses. ChemConnect’s Web site for buying and selling chemicals and plastics is an example of B2B e-commerce. The next category on the list is Consumer-to-consumer‚ which is the electronic commerce involving consumers selling directly to consumers. For example‚ eBay‚ the giant Web auction site‚ enables people to sell their goods to other consumers
Premium Electronic commerce Marketing
through communications of product strategy developments to large global IT outsourcing companies. The goal for Infosys is to be on the shortlist of providers for the large‚ most sophisticated for IT services assignments. WIPRO: BUILDING A GLOBAL B2B BRAND Chattopadhyay‚ A.; Kohli‚ A. Published by: INSEAD (2009) Version: 09.2011 Length: 30 pages Abstract: Wipro had set a goal to be among the ’Big 5’ global IT players within the next five years. However‚ despite its tremendous business successes
Premium Marketing Management consulting Brand management
Text 6. “STP (What is segmentation‚ targeting and positioning)?” Pre-reading discussion: 1. Why has segmentation become one of the leading concepts in marketing? 2. Can STP process be separated or is it a three-step inseparable process? 3. Can positioning be undertaken before targeting? 4. Do you know marketers well-known or even famous for their ideas about STP? Smith (1957) provided an early definition of segmentation: “Segmentation is based on the observation of evolution in demand
Premium Marketing
Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006)
Premium Strategic management Value chain Michael Porter
Your Internet Business." Web Resource Articles. 2 Apr. 2008 . 20. Taylor‚ David A. "Supply Chains: a Managers Guide." Business Intelligence. 1 Apr. 2008 . 21. "The Advantages of E-Commerce." DMcCormick. 26 Mar. 2008 . 22. Vargas‚ Melody. "Benefits of B2B." About. 27 Mar. 2008 . 23. Vargas‚ Melody. "Key to Retailing." About. 27 Mar. 2008 . 24. Vargas‚ Melody. "Retail Industry:B2B." About. 27 Mar. 2008 . 25. Wheatley‚ Malcolm. "Amazon.Com Sees Supply-Chain as Crucial to Its Future." Supply Chain Brain
Premium Retailing Marketing Sales
Value-chain analysis is used for many purposes‚ but the process of examining customers’ value chains is relatively new. In our five-step process‚ Step 1 explains how internal and external value chains can be used separately and in related ways. Step 2 shows how to construct a customer’s value chain. Step 3 shows how to identify the customer’s business strategy by examining this value chain and using other kinds of information. Step 4 explains how to use additional information and intelligence
Premium
build new markets. But they can’t get enough information about their competitors or products. Information asymmetry is a serious problem they should face to. ALIBABA find and make the best of this issue. 3. Technology environment: ALIBABA create B2B‚B2C‚C2C to make a trade platform for their e-business. It cooperated with banks to set up Alipay as an online payment platform. It formed a set of business flow‚ logistics‚ capital flow‚ information flow as one of Business Empire. 4. Sociocultural
Premium Electronic commerce
DISCUSSION QUESTIONS Q1. What is the primary objective of IBM’s advertising? How have the objectives of its advertising changed over the years? Obviously‚ in one perspective the initial primary objective of IBM’s advertising is to RECAPTURED the brand equity to increase its diminishing market share. Plunging from one of the market leader during 70’s and 80’s to almost a market looser in the 90’s‚ IBM’s rebranding aims at the value proposition in the mind of the consumers. Defeated
Premium Marketing Brand Advertising
HARVARD BUSINESS CASE: ALIBABA’S TAOBAO (A) GROUP 2 – GMBA Question 1: What are the major differences in the web designs of Taobao and eBay in China? Which is preferred to on-line buyers and sellers in China? Why? Taobao sought to distinguish itself from eBay in numerous ways. So Taobao’s web designs were imbued with a strong local culture that reflected a deep understanding of Chinese consumers and an attitude of informality. First of all‚ the website was designed like a Chinese department store
Premium China Alibaba Group Meg Whitman