Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006).
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MCQs Basics of Marketing – MBA SEM-I Chapter 1. 1. Marketing is about ensuring the right------‚ in the right-------‚ at the right----‚ at the right -----. a. Product / place / time / price b. Price / offer / price / time c. Thing / place / time / price d. None of the above 2. ------------is a place‚ where everything connected with a certain market can be found. a. Supermarket b. Metamarket c. E- retail d. All the above 3. A marketing strategy that is developed by thinking about
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With RFID technology this company will begin the construction of total B2B solutions pertaining to the most important domains that involves this company meaning commerce and industry where mobility is very important. With the installation of the RFID system this company’s’ B2B solutions can be conducted in a more precisely manner and with a sufficient amount of time. The RFID system will be very mobile due to the use of multiple PDA devices and RFID readers connected to them in each office location
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INTRODUCTION Marketing is a main function in any business. When we hear the word "marketing"? Some people think of advertisements or brochures‚ while others think of public relations. Marketing involves getting the right product at the right price‚ at right time‚ promoted using the right messages‚ media and sold in the right place. Marketing involves a range of processes concerned with finding out what consumers want‚ and then providing it for them. This involves four key elements‚ which are referred
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Table of Contents Identify and describe the business model used by Dell. 2 Explain the different types of EC transactions used by Dell. 6 Analyze the competitive advantages Dell has over its brick and mortar competitors. 10 Relate this case study to supply chain management improvements 12 References 14 (Words: 2800 approx.) Identify and describe the business model used by Dell. 1. Online direct marketing model Dell implemented an aggressive online marketing and
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CASE: Comprehension 2) Retail consumer e-commerce is still growing at double-digit rates. Answer: FALSE Diff: 3Page Ref: 305 AACSB: Reflective Thinking CASE: Comprehension 3) The Internet shrinks information asymmetry. Answer: TRUE Diff: 2Page Ref: 310 AACSB: Reflective Thinking CASE: Comprehension 4) Information asymmetry exists when one party in a transaction has more information for the transaction than the other party. Answer: TRUE Diff: 1Page Ref: 310 AACSB:
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about students‚ staff and faculty. The computers in the labs would be the extranet for us students to use to access Strayer information pertaining to class schedules‚ grades‚ curriculums and assignments. The extranet would be a great asset for B2B contacts and sales;
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+ CASE STUDY 2 : TEEPACK + How would you forecast worldwide demand for the tea bag machine Porter five forces analysis Review of the tea bag market Potential entrant Suppliers Teepack Buyer Market size Localisation Competitors Substitues (Teekann‚ Lipton..) Past/Current demand estimation Demand evolution Trend/Opportunities competitors Customer/Prospect Market studies 1.1 Course description This
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This is an in-depth study of Elemica’s existing B2B online business and the report contains the findings and its business potential of achieving a larger market share of the online supply chain management in the world. Several key factors have been considered and analyzed and a strategic plan developed to achieve Elemica’s e-Business initiative of global expansion. The e-Business initiative is supported by several factors. Its superior electronic B2B hub‚ the other first class products‚ scalability
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Choose an organisation known to you: 1. Describe all the activities to the logistic function. 2. Discuss how the logistic function contribute or can contribute to achieve the corporate objectives. 3. What are the benefit and challenges of outsourcing the logistic function to 3PL 0r 4PL service providers. 1.0. Introduction Today’s business is more global than ever before. Markets are everywhere and new ones are sprouting up every day. Suppliers shift‚ supply chains
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