ACKNOWLEDGEMENT We have come a long way from conceptualizing the structure of this project to giving it a decent finish. We would like to pay our sincere thanks and heartfelt gratitude to Dr. Kumar Bijoy‚ our supervisor‚ for his immense support & guidance provided to us during the whole course of this project. Without his supervision and assistance at every stage of the preparation of the project‚ completion of this work within the stipulated time would not have been possible.
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mid-term individual project Business model of online flower store which works both with b2c and b2b clients. Lecturer Carlota Carucci Executed by Ksenia Zhmotova Online flower shop Fioridellatoscana.it sells and ships flowers in Toscana region. Brief history: The flower store which is called “Fiori della Toscana”and situated at the country side of Florence was established in 2000 year. It provides b2b service: sales flowers to flower shops in Florence and other cities in Toscana region. The
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IMPACT OF DIGITAL MARKETING ON SALES IN EMERGING MARKETS EXECUTIVE SUMMARY: Embracing emerging trends and technologies helps marketers create a sustainable competitive advantage for their business. Emerging marketing trends and technology‚ such as big data‚ social media mobile‚ context-aware computing and the Internet of Things‚ create unprecedented opportunities to engage customers‚ fuel growth and take market share. As a digital marketer‚ you can be overwhelmed by how quickly new technologies
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Logistics Management in China: A Case Study of Haier Jason C.H. Chen School of Business Administration Gonzaga University Spokane‚ WA 99258‚ USA (509) 323-3421; chen@gonzaga.edu Binshan Lin* College of Business Administration Louisiana State University in Shreveport Shreveport‚ LA 71115. USA (318) 797-5025; blin@pilot.lsus.edu Lingli Li School of Business Administration Gonzaga University Spokane‚ WA 99258‚ USA lli@gonzaga.edu Patty S. Chen School of Business Administration
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there are five that I can think of. The three mentioned in our reading this week are business to consumer (B2C)‚ business to business (B2B) and consumer to consumer (C2C). There is also peer to peer (P2P) and M-Commerce. B2C refers to businesses that sell to consumers online‚ such as Walmart’s website‚ Fingerhut‚ and other’s department stores or online stores. B2B are businesses that sell to other businesses such as wholesale items‚ equipment‚ etc. C2C refers to consumers dealing with each other
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Alibaba. He was especially concerned that the rise of eBay would encroach their existing B2B business. Jack also noted that the line between individuals and small businesses are blurry‚ meaning that he knew that once eBay had hold of the individual sellers or consumers in the market‚ it would be easier for them to get a foothold and transition to the SME segment. Additionally‚ Alibaba has experience in the B2B market‚ which helped SME expand their businesses online. Alibaba has Alipay‚ which they
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Impact of E-Commerce on Marketing Marketing is one of the business function most dramatically affected by emerging information technologies. Companies can use the web to provide ongoing information‚ service and support‚ creating positive interaction with customers that can serve as the foundation for long term relationships and encourage repeat purchases. Even cyber shopping allows customers to sit in the comfort of their homes and purchase their goods. One can shop any kind of product or service
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the Consumer Price Index is based includes clothing‚ food‚ and other goods as well as utilities‚ entertainment‚ and other services. Whilst b2b is business-to-business product. Business to Business is a service based companies as opposed to any form of ‘B2C’ (Business to Consumer) company. B2B product-oriented company or strictly a web-based B2B firm. An example of a B2B product is‚ e.g: Selling office equipment to companies who wish to upgrade their existing furniture. CONSUMER
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market. It is generally recognized as the top B2B (Business-to-Business) company in China. The company has 13 sub-companies now and constantly improves for the mission of being one of the world’s top internet sites. B. Brief history of Company Development 1. Establishing group period: 1998 – 1999 In December 1998‚ the establishment of “Alibaba Online” marked the birth of the Alibaba Company. At this period‚ Alibaba group set up their special B2B business model and affirmed their main development
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as a start-up company‚ should it widen its focus to serve any customer that comes its way? Or should they narrow their target by focusing exclusively on either the Owner Ollies or Marketer Marys? Or alternatively‚ by focusing exclusively on either B2B or B2Ccustomers? 3.HubSpot has begun do differentiate its products as it has learned more about itscustomers. Should it do more? Should its pricing strategy change too? Does thesoftware-as-a-service (SaaS) pricing model work for both Marketer Marys
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