Reputation management is the practice of understanding or influencing an individual or business’ reputation. It was originally coined as a public relations term‚ but advancement in computing‚ the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas‚ such as astroturfing review sites‚ trying to censor negative complaints or using gamey SEO tactics to influence results‚ there are also ethical forms of reputation management‚
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REPUTATION MANAGEMENT The Role of Public Relations CONTENTS Executive Summary Reputation Importance of Public Relations Managing Ones Reputation Case Study * Jodi Gordon * Pacific Brands Reference List Appendix EXECUTIVE SUMMARY Reputation is a logical and rational process as opposed to the connection to a brand and its image‚ which is largely emotional. It is a concept that exists around is influenced by action and what companies do‚ not what they say. It is ever
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In Arthur Miller’s play‚ The Crucible‚ lies and accusations of witchcraft drive the puritan village of Salem to uncover what each character values the most: reputation. Abigail Williams‚ accused of being seen dancing with the devil‚ confesses her friends names to the court in order to save herself from being deemed a witch: “I want to open myself! . . . I want the light of God‚ I want the sweet love of Jesus! I danced for the Devil; I saw him‚ I wrote in his book; I go back to Jesus; I kiss His hand
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of the world. The Confucianism is one of the largest philosophies of China which includes moral‚ political and cultural reflections. According to Confucius‚ virtue is an inner wealth than any man can acquire‚ because human nature is neither good nor bad (J.R. Hinnells‚ 1985). Moreover‚ Confucius believed that reform of the community was only possible through family and individual. Even if the importance of Confucian principles moralists has declined in China after the Cultural Revolution‚ the latent
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Recently several events in the world have damaged countries ’ reputation. The riots in England‚ or also the « Arabic revolutions »‚ have had commons consequences‚ in damaging the reputation of these countries and creating instability on the public opinion. The concept of reputation is more commonly associated with company and Dalton and Croft (2003) define it such as “the sum values that stakeholders attribute to a company‚ based on their perception and interpretation of the image that the company
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Analysis of LOreal CSR report 2011 Table of contents 1. Main facts from the report 3 2. Motivation for choosing LOreal 5 3. Industry Analysis 5 4. Evaluation of the report 7 5. Assesment of the Report (quality principles) 19 6. Assesment of the Report (principles of content) 20 7. Conсlusions 22 1. Main facts from the report 1. L’Oreal has been a member of the UN Global Compact since 2003 2. L’Oreal also works closely with the following major associations
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Reputations are an enormous factor of one’s life in today’s society. They can affect one’s future‚ past‚ and present. In the novel‚ The Crucible‚ by Arthur Miller‚ the characters John Proctor‚ Abigail Williams‚ and Reverend John Hale are the characters most concerned about their reputations. Because they are attempting to protect their prominence‚ each of them tend to act abnormally in the Puritan society. All of the characters tend to continuously lie about their sins. However‚ they do contrast
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Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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funding. Reputational Risk Management at NDB NDB Bank has developed a reputation for innovative banking products and services that meet the real needs of its customers. These products and services are backed by efficient electronic processing and multiple delivery channels‚ operated by teams of highly experienced banking professionals‚ ATMs‚ state of the art Internet Banking service and Phone Banking by Touch. Reputation risk assumes special importance in NDB because asymmetric information‚ the
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Company Background Fresh out of a French chemical engineering school‚ young entrepreneur Eugene Schueller developed a hair dye with hues hairdressers throughout Paris couldn’t resist. The one-product venture he launched in 1909 has since grown into the world’s largest cosmetics company: L’Oreal. L’Oreal began its global expansion during the second half of the 20th Century‚ and now offers hair care‚ hair color‚ skin care‚ makeup‚ and fragrances in 130 countries. Its 23 brands include pharmacy
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