INHolland Hogeschool 11/16/2012 Team 1 Business Manual – L’Oreal Table of Contents INHolland Hogeschool 1 Table of Contents 2 1. Introduction 3 2. Project Group Details 4 3. Mission and Vision 5 Primary Goals 5 Secondary Goals 6 4. Organizational Structure 6 5. Value Chain of L’Oreal 8 6. Company Resources 11 Human Capital 11 Intangible Assets 11 7. Cultural Aspects 12 National background of L’Oreal 12 8. Business Culture 13 The company values approach
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1 Coordination in Channels of Distribution: The Case of the Orange Juice Industry Ana Maria do Val University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Email: amdoval@uol.com.br Marcos Fava Neves University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892
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Loreal Paris Created in France‚ L’Oréal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L’Oréal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation‚ performance‚ style and a sense of premium is encapsulated in the ’because you’re worth it’ philosophy. Our core values are supported by our strong investment in scientific research and technology
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LocatingMiddlemen The search for prospective middlemen should begin with study of the market and determination of criteria for evaluating middlemen servicing that market. The company ’s broad policy guidelines should be followed‚ but expect expediency to override policy at times. The checklist of criteria differs according to the type of middlemen being used and the nature of their relationship with the company. Basically‚ such lists are built around four subject areas: (1) productivity or
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business: hair color‚ permanents‚ hair styling‚ body and skin care‚ cleansers‚ makeup and fragrances. Each brand has own advertising slogan which is make customer have a memory for this brand. Like L’Oreal brand’s development‚ advertising slogan of Loreal has a series of change gradually into consumer psychology. At the beginning‚ the slogan is "Because I’m worth it"; in the mid-2000s‚ it was changed to "Because you’re worth it"; in 2009‚ it was changed to “Because we’re worth it". L’Oreal uses a persuade
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A Project Report On “To study and evaluate the sales & channel management process in Godrej & Boyce Mfg. Co. Ltd (Appliance Division) for Home Appliance products for their South Delhi Branch territory”. Submitted in partial fulfillment of the requirements for the degree of “MASTER OF BUSINESS ADMINISTRATION - MARKETING” Session (2012-2014) Submitted By Rehan Ahmad Khan Under Supervision of Mr. Alok Singh Department of Management Studies Jamia Hamdard New Delhi-110062
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BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
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BMW Motorcycles is a division within the BMW Group. As such their mission is tied to that of the parent company. On the BMW Group website it is noted as follows:"Identifying potential and encouraging growth. Knowing what we represent. Recognizing where our strengths lie and making the best use of every opportunity. Following a clear strategy. Goals we have attained are in essence the point of departure for new challenges. This is the philosophy that inspires every individual at the BMW Group. It
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LOGISTICS Example how to use software transformation mode>new: 1.sources: number of source 2.destination:number of destination 3.activities minimize/maximize >click ok> supply‚ demand‚ time ________________________________________________________________________________________ logistics is a part of supply chain management‚ cooperation of different elements of different ownerships supply chain units do not compete with each other‚ but work as one body order cycle time-time
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SWOT Analysis A. Internal Analysis 1) Strengths The ongoing success of the L’Oreal Group is without if not for the ingenuity of the concept of their vision as a team. The primary strength of the Company is the continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers. Their dedication to their continuous research makes them the leader in the growing cosmetics industry despite the competition in the market. L’Oreal’s
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