[Year] MARKETING CHANNEL Most producers do not sell their products directly to the final users; between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel also known as Trade Channel or Distribution Channel. Marketing Channels are set of interdependent organizations involved in the process of making a product or service available for use or consumption. They are set of pathways a product or service follows
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COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA INTRODUCTION TO TELECOM INDUSTRY Airtel and Idea Comparative Study :- Today the tele communication sector is very important in INDIA. There is very tough competition between various companies. Now a day’s telecommunication companies offering various plans or benefits to customers to outstand the competition in the market. The telecommunication industry‚ in a way‚ creates employment for people. So‚ this project ’s primary objective
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Marketing Channel Management End-Semester Examination Time 2 Hours Maximum Marks – 50 Instructions: 1. Please answer the questions in the order that they have been asked 2. Please start each section on a new page. 3. Please write clearly and neatly. Marks will be penalized for bad writing. 4. Cross out any unwritten pages in the answer sheet. 5. Calculators are allowed to be used during the exam. Section A 5 X 2 Marks = 10 Marks This section consists of
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Selecting The Right Communication Channel Communication serves four major functions within a group or organization: control‚ motivation‚ emotional expression‚ and information (Robbins‚ Judge 2011 p.342). Using the appropriate communication channel to convey a message is just as important as the message itself in order to fulfill any of these four functions effectively. In the following three scenarios I will choose the proper communication channel and defend my reasoning for that choice. Scenario
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Sales & Distribution Starting around 1996‚ tremendous changes in trends have begun. With the utilization of internet; the understanding of travel agencies has been changed. Changes and transforms in the structure of the tourism industry distribution system significantly affect the choices available to the consumer. The way to distribute travel packages have been shifted from physical to online‚ as well when customers became more aware of the internet usage and started trusting on websites‚ customer
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AN ESSAY ON SALES and DISTRIBUTION MANAGEMENT “HOW WOULD YOU SELL A PREMIUM BRANDED FOUNTAIN PEN TO AN ILLITERATE BUYER?” Saptarshi Prasad Sinha‚ BBA -5thSemester‚ Amity Global Business School‚Kolkata. “Throughout recent years‚ a vast amount of money and time and brains has been employed in overcoming sales resistance
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Analysis of PTV News Channel Introduction: PTV News (formerly PTV World) is a 24-hour state news channel in Pakistan. It provides news in English and Urdu to the Pakistani community worldwide. It also provides News in Arabic/Sindhi/ Gujrati /Pashto/Kashmiri/Gojri /Balti /Shena. It’s the only Government News channel of Pakistan so because of this many people criticize its unfair news reporting like this news channel is always in the favor of current Government. Until 2007‚ PTV News was known as
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revenues of Rs 6.1mn compared to Rs 3.99 mn in 1998-99. DD showed signs of revival with the launch of DD World (a channel for NRIs) and had relative success with some of its regional channels (Refer Table I for different DD channels). However by the end of 2000-01‚ DD’s honeymoon with success seemed to be over. In 2000-01‚ DD’s revenues were projected to grow at 6-15% while private channels such as Zee TV‚ Star‚ Sony had projected 40-50% revenue growth2. Analyst’s felt that DD’s sagging revenues were
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D1: Pharmaceutical drugs D.1.1 List the effects of medicines and drugs on the functioning of the body. Drug or medicine is a substance that does one or more of the following: Alters physiological state – consciousness‚ activity level‚ coordination Alters incoming sensory experience Alters mood or emotion The active ingredients in drugs and medicines can be isolated from a plants and animals or synthesized artificially. Drugs supposed to assist human body’s
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SUBJECT: MICROECONOMICS (ECO 162) ASSIGNMENT 2 QUESTION 1 ACCORDING TO THEORY OF DISTRIBUTION‚ EXPLAIN HOW DOES WAGE IS DETERMINED? Certainly the market demand and supply of these factors. In other words‚ wages‚ rent‚ interest and profit are determined by the supply and demand of the respective factor or resource. This is explained by the concept of marginal product (MP) or marginal physical product (MPP). For example: labor and wages. In this case MP and MPP refer to additional
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